WorldSpace(R) Satellite Radio Unveils Audio Signature

WorldSpace(R) Satellite Radio Unveils Audio Signature

Audio Signature to Become Iconic Symbol for WorldSpace-branded Channels

SILVER SPRING, Md., Dec. 12 /PRNewswire-FirstCall/ -- WorldSpace(R), Inc., (NASDAQ:WRSP), one of the world leaders in satellite-based digital radio services, today unveiled its new logophone, an audio signature of the company's broadcast identity phrase, "WorldSpace Satellite Radio," that will become a recognizable symbol for the company's 27 branded channels.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040319/WORLDSPACELOGO )

"WorldSpace's audio signature provides brand cohesion for the individual channels, uniting them as recognizable elements in the WorldSpace Satellite Radio network; it does a phenomenal job of highlighting our diverse range of content," said Billy Sabatini, vice president of global programming, WorldSpace. "When subscribers hear the audio signature, they know they are getting the highest quality content and programming."

Subscribers will hear customized variations of the new audio signature on a variety of WorldSpace channels, including:

* UPop -- The station for globally focused pop music that knows no
boundaries, UPop offers hits by the biggest international stars such as
Robbie Williams, Daniel Bedingfield, The Killers, and Kylie Minogue.

* Riff -- Presenting jazz to a global audience, Riff features legends
such as Miles Davis, Ella Fitzgerald and Count Basie, contemporary
artists like Diana Krall and Arturo Sandoval, and blends the ever-
widening range of international jazz players.

* Bob -- Offering new music with a new attitude, Bob serves a global
audience with music from some of the world's best modern rock bands,
including Green Day, Nirvana, Weezer, and Radiohead.

* Radio Voyager -- Playing today's hottest adult hits, Radio Voyager
brings great music from artists like Dave Matthews, Sheryl Crow,
Coldplay, U2, GooGoo Dolls, and Jack Johnson.

WorldSpace's new audio signature, which will be heard between songs and DJ breaks, can be readily adapted to fit the company's wide range of content and original programming, or used independently for corporate branding activities.

Visit http://www.worldspace.com/logophone/logophonesamples.html to preview WorldSpace's new audio signature.

About WorldSpace, Inc.

WorldSpace(R) (NASDAQ:WRSP) is the world's only global media and entertainment company positioned to offer a satellite radio experience to consumers in more than 130 countries with five billion people, driving 300 million cars. WorldSpace delivers the latest tunes, trends and information from around the world and around the corner. WorldSpace subscribers benefit from a unique combination of local programming, original WorldSpace content and content from leading brands around the globe including the BBC, CNN, Virgin Radio UK, NDTV and RFI. WorldSpace's satellites cover two-thirds of the globe with six beams. Each beam is capable of delivering up to 80 channels of high quality digital audio and multimedia programming directly to WorldSpace Satellite Radios anytime and virtually anywhere in its coverage area. WorldSpace is a pioneer of satellite-based digital radio services (DARS) and was instrumental in the development of the technology infrastructure used today by XM Satellite Radio. For more information, please visit http://www.worldspace.com/.

Photo: http://www.newscom.com/cgi-bin/prnh/20040319/WORLDSPACELOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: WorldSpace, Inc.

CONTACT: Judith Pryor of WorldSpace, +1-301-960-1242,
jpryor@worldspace.com; or Dacrie Brooks of Brodeur, +1-202-775-2646,
dbrooks@brodeur.com, for WorldSpace

Web site: http://www.worldspace.com/

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