PassAlong Networks Partners with Procter & Gamble on Digital Music Initiative

PassAlong Networks Partners with Procter & Gamble on Digital Music Initiative

FRANKLIN, Tenn., Dec. 7 /PRNewswire/ -- PassAlong Networks, developer of innovative technologies for digital music, announced today that The Procter & Gamble Company (NYSE:PG) has integrated PassAlong Networks' p2pREVOLUTION(TM) technology platform into P&G's Home Made Simple Web site (http://www.homemadesimple.com/ ) to provide its subscribers a digital music download store called Julie's Jukebox. Home Made Simple is an online information center and monthly newsletter, which features fun and informative articles about how to create the home you love to live in.

PassAlong's private label music stores enable organizations to build an online community that makes it convenient for consumers to purchase music legally and conveniently. Among PassAlong's unique features is the industry's first Passing & Points(TM) program, which allows members to earn points toward future purchases by passing and recommending songs to friends via instant messenger or email. Furthermore, Julie's Jukebox subscribers will benefit from an existing music library of more than 1.1 million available tracks from major record labels and independent catalogs.

"Procter & Gamble has a history of partnering with the music industry and this new initiative takes our online strategy one step further by incorporating digital music and the unique community features offered by PassAlong Networks into an existing online relationship with our consumers," said Maurice Coffey for Procter & Gamble. "PassAlong allows us to further serve our communities with a service that is convenient and specialized, offering us brand extension in a forward-thinking model."

"We are excited to be partnering with Procter & Gamble to create a unique online music destination," said Dave Jaworski, CEO of PassAlong Networks. "This is yet another sign of the evolution of digital music -- not only is P&G providing its user base with a new service in an innovative way, but is an example of how marketers can extend the reach of digital content to niche audiences within specialized environments."

About PassAlong Networks

PassAlong Networks provides content creators, labels and studios with solutions that revolutionize the way people experience digital entertainment. Its B2B2C technology platform -- p2pREVOLUTION(TM) -- includes a suite of private-label applications that enables clients to offer a world-class digital music experience ranging from fully customizable, Web services enabled solutions to the newly launched affiliate program which enables organizations to quickly and cost-effectively build a co-branded online digital music community through PassAlong.com. All PassAlong powered digital music stores provide the end consumer with 1.6 million licensed songs, more than 1.1 million available songs, and the industry standard Passing-and-Points(TM) program. The second component of p2pREVOLUTION, FREEDOM(TM), provides cross-platform, multi-format interoperability, security, rights protection, and media empowerment for both content creators and content users. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information visit http://www.passalongnetworks.com/ .

Source: PassAlong Networks

CONTACT: Alyssa Greiner of Connors Communications for PassAlong
Networks, Direct: +1-212-798-1420, or Email: Agreiner@Connors.com

Web site: http://www.passalongnetworks.com/
http://www.homemadesimple.com/

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