From Pedicures to Pawdicures, Cesar Spa Gives Celebrities and Their Small Dogs the Star Treatment at the 2006 Sundance Film Festival

From Pedicures to Pawdicures, Cesar Spa Gives Celebrities and Their Small Dogs the Star Treatment at the 2006 Sundance Film Festival

Cesar(R) Canine Cuisine Creates the Retreat for the Small Dogs You Adore at the 2006 Sundance Film Festival

NEW YORK, Dec. 14 /PRNewswire/ -- Cesar(R) Canine Cuisine, one of Masterfoods USA's leading brands, announces the first ever Cesar Spa at the Sundance Film Festival taking place in Utah this January. In the Cesar(R) Spa, small dogs and their celebrity owners will get pampered and primped for the Sundance premieres, parties and entertainment.

"Cesar(R) Canine Cuisine is dedicated to ensuring all doggie attendees at the 2006 Sundance Film Festival will get the love, attention and pampering they deserve," says Rob Leibowitz, Marketing Director -- Dog Portfolio, Masterfoods USA, the makers of CESAR(R) Canine Cuisine. "What better way to show your love to the small dog you adore, than to treat them to a gourmet cuisine and a special day at the spa with their favorite person -- you!"

The Cesar(R) Spa will offer celebrity attendees and their small dogs side-by-side spa treatments to help them relax and enjoy their time at the Sundance Film Festival. Top celebrity spa partner, The Virtual Spa, will offer celebs luxury services such as massages, reflexology, manicures and pedicures while LA-based celebrity dog spa, Chateau Marmutt, will offer their small dogs nail trimmings, doggie massages, washing and grooming and poochie makeovers. The Cesar(R) Spa will also offer top-notch doggie day care in their Luxury Lounge and professional portraits by Christopher Amerouso, author of "Celebrities and Their Pets." In addition, a series of evening doggie-themed events will take place from 4:00 p.m. to 6:00 p.m. on January 20th and January 21st.

With all that the Cesar(R) Spa has to offer, both celebrities and their pets will be ready for their close-ups! All services are by invitation only and can be booked directly by Rachel Krupa at (212) 966-5000 x105.

About MASTERFOODS USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. The combined food, snack and pet care segments are a symbol of excellence for quality brands with more than $5 billion in annual sales. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 14 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R) Brand Food For Cats.

About Cesar

CESAR(R) Canine Cuisine helps you show your small dog how much you love and adore him/her. It is an indulgent, highly palatable and premium-priced gourmet food for small dogs. CESAR(R) Canine Cuisine is available in a variety gourmet flavors and caters to the special nutritional needs and sophisticated tastes of smaller dog breeds.

Source: CESAR(R) Canine Cuisine

CONTACT: Sabrina Levine, Lizzie Grubman Public Relations, +1-212-966-
5000 x102, for CESAR(R) Canine Cuisine

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