Entire Studio Audience Given a Free Diamond Journey Necklace on the Tony Danza Show

Entire Studio Audience Given a Free Diamond Journey Necklace on the Tony Danza Show

HOUSTON, Dec. 16 /PRNewswire/ -- Just in time for the Holidays, every member of the studio audience at today's taping of the Tony Danza Show, will be given the gift of diamonds with The Diamond Journey Necklace.

Retailing for $525, The Diamond Journey Necklace "circle of life" design, in 14K gold with 1/5 carat of diamonds, celebrates a woman's love affair with diamonds. It is now available to the public exclusively through www.diamondjourney.com, and affiliated jewelers, the industry's first and only "web to store" website, offering consumers the convenience of the web combined with the service and reliability of a local, professional jeweler.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051216/NYF060 )

Thanks to a coordinated effort among The Diamond Information Center, The Stuckey Company and the producers of The Tony Danza Show, more than one million viewers will experience the excitement of seeing someone receiving a gift of fine diamond jewelry.

"We were thrilled to work with Stuckey on this project," said Tracy Strong of the Diamond Information Center at JWT. "It is great to see manufacturers such as Stuckey taking a proactive approach to marketing diamonds during this crucial selling season."

Jay Stuckey, CEO of The Stuckey Company, lauded the effort. "Anytime we can reach one million consumers at this critical time of the year to raise awareness of giving the gift of diamonds, it has to help not only our jewelers but the entire industry. I'll do it every time."

The www.diamondjourney.com website was launched in time for the Holiday selling season as the first viable solution to the threat of diamond jewelry internet sales. It allows participating independent jewelers to draw new, incremental internet business without having to create their own website due to the new seamless technology available only from The Stuckey Company. Diamondjourney.com is another Stuckey marketing innovation providing independent jewelers with the competitive tools necessary for today's marketplace.

The Stuckey Company markets its diamond jewelry exclusively through independent retailers under the following brands ... tre stelle(R); You, Premier(R); Brian Mathews; and Perfect Choice(R). It is based in Houston, Texas.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051216/NYF060
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: The Stuckey Company

CONTACT: Sheldon Marks of RLA Creative, Inc., +1-201-568-3400,
shelly@rlacreative.com; or The Stuckey Company, 1-800-231-1711

Web site: http://www.diamondjourney.com/

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