Becker Group Proudly Presents 'ROBOTS: The Interactive Exhibition' at Chicago Children's Museum

Becker Group Proudly Presents 'ROBOTS: The Interactive Exhibition' at Chicago Children's Museum

One-of-a-Kind Educational Exhibit Based on Hit Movie, 'Robots,' Under License by 20th Century Fox

CHICAGO, Dec. 16 /PRNewswire/ -- Becker Group (http://www.beckergroup.com/), one of the nation's premier experiential marketing firms, announced today the national tour of "ROBOTS: The Interactive Exhibition," an immersive, educational experience based on the hit 20th Century Fox / Blue Sky Studios hit movie Robots. The 5,000 square foot multimedia exhibit combines educational interactives and unique displays to create an incredible experience for people of all ages. The exhibit opens today at Chicago Children's Museum, marking the beginning of a nationwide tour across America. Becker Group developed, produced and will manage the exhibit's nationwide tour.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051216/NYF020 )

"This exhibit captures the wit, excitement and imagination of Robots and translates it into an interactive, educational experience that entire families can enjoy together," said Glenn Tilley, President of the Becker Group. "We had the pleasure of working alongside world class organizations in 20th Century Fox and Chicago Children's Museum, who, with the support of The Ford Motor Company Fund, helped us bring to life an incredible exhibit that is sure to entertain and educate people of all ages."

"This museum tour will enable fans of any age to interact with their favorite Robots characters and expand their knowledge of robotics in a way that is both educational and fun," said Amy Lorbati, VP of Worldwide Promotions, 20th Century Fox. "The tour will give families a wonderful opportunity to introduce children to the many cultural rewards of America's leading museums."

"ROBOTS: The Interactive Exhibition" combines the magic of film, inspiration of art, and educational benefit of hands-on interactives and unique displays to provide visitors with an immersive, in-depth look into the exciting world of Robots, the movie, as well as real-life robotics.

The early tour stops will include:
* Chicago Children's Museum
* Arizona Science Center
* Detroit Science Center
* Imaginarium Hands-On Museum
* Maryland Science Center

The exhibit will entertain guests of all ages, generating excitement about the science of robots and future of robotics, while ultimately answering the question, "What really is a robot?"

With more than 15 interactives, the exhibit will include:

* "Robot Explorers" -- Using a computerized touch screen, guests will
build a robotic probe to explore the unique and challenging
environments of Underwater, Deep Space and the surface of Mars

* "Paint-A-Bot" Artificial Intelligence -- This interactive makes use of
a unique touch screen computer program that enables guests to color
and customize their robot

* "CityScape" -- Guests are encouraged to use their "eye" to find the
actual parts from the Robots movie that inspired the moviemakers to
create this world

* "Crosstown Express" -- Guests can climb aboard and take a spin inside
a Robot City taxi cab simulator, and feel the movement and excitement
of this three-dimensional environment

* "Build-A-Wonder-Bot" -- Guests will be challenged to create a robot
that will accomplish an actual task (i.e. a laundry-bot or floor
scrubber-bot)

* "Industrial Robots" -- Guests will be challenged to control and
manipulate a robotic arm and experience first-hand the important work
of robotics in modern day factories

* "Robot Round-up" -- In this fun-filled area, guests will be in control
of a variety of robots that you can actually own in your home from a
Roomba to a Robosapien

* "Dominos Workspace" -- Guests learn the physics of dominos through
cause and effect

* "Future of Robots" -- Guests will come face-to-face with companies,
robotic machines and young students that are shaping the next
generation of robots and robotics

ABOUT THE BECKER GROUP

The Becker Group has more than fifty years of experience creating immersive, entertaining attractions and brand-based experiences for a wide variety of clients and venues including shopping malls, consumer brands, movie studios, television networks, theme parks, museums and casinos across the globe. The award-winning experiential marketing company is headquartered in Baltimore, Maryland and has offices in Los Angeles, St. Louis, Salt Lake City, Miami, Barcelona, Spain and San Paulo, Brazil. For more information, visit http://www.beckergroup.com/.

ABOUT CHICAGO CHILDREN'S MUSEUM

Chicago Children's Museum (CCM) is a non-profit organization committed to creating a community where play and learning connect. CCM teaches children through hands-on daily multicultural programs and interactive exhibits. With over fifteen interactive exhibits, including The Allstate Foundation presents Play It Safe and new activities daily, every visit is unique for parents, caregivers, educators and children from toddlers-to 10 years.

Located at Navy Pier, Chicago's number one attraction at 700 East Grand Avenue, CCM is the final stop for CTA buses #29, #65, #66, and #124. For more information, please visit http://www.chichildrensmuseum.org/.

ABOUT FOX LICENSING & MERCHANDISING

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

Contact: Joe Cohen
MWW Group
(201) 964-2443
jcohen@mww.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051216/NYF020
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: Becker Group

CONTACT: Joe Cohen of MWW Group, +1-201-964-2443, or jcohen@mww.com for
Becker Group

Web site: http://www.beckergroup.com/
http://www.chichildrensmuseum.org/

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