BET To Televise The Ultimate Hustler Finale Live From New York City

BET To Televise The Ultimate Hustler Finale Live From New York City

Hip-Hop Mogul Damon Dash to Appoint BET's First-Ever Ultimate Hustler Tuesday, December 13th At 9PM ET

NEW YORK, Dec. 8 /PRNewswire/ -- After three challenging months of "Life is the Dash," BET will culminate its latest reality series with THE ULTIMATE HUSTLER finale LIVE on Tuesday, December 13, 2005 from 9-10 p.m. ET from the business capital of the world, New York City. The one-hour finale will feature the final presentations from the three finalists; a hustler "reunion" with the previously eliminated contestants; a live in-studio audience; and wireless and on-line voting by viewers. Tune in for the most interesting "black door" elimination thus far with the three remaining contenders: Brian, 26 from San Diego, California; Dashawn, 28 from Trenton, New Jersey; and Tichanda, 28 from Brooklyn, New York.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051208/CLTH536 )

THE ULTIMATE HUSTLER winner will receive the all new Jeep Commander, a platinum and diamond chain worth $15,000, a Tiret Watch from the exclusive Damon Dash Collection, a CEO Fall Collection wardrobe makeover; clothing from the Damon Dash collection or the Rachel Roy Collection, PRO-KEDS sneakers which the winner will get to design, a subscription to America Magazine and a plethora of additional goodies fit for an Ultimate Hustler totaling over $100,000.00.

THE ULTIMATE HUSTLER is an edgy, one-hour elimination-competition that began by testing 16 aspiring entrepreneurs on their business savvy and street smarts. With only one episode left and only three finalists still standing, Dash has put these "hustlers" through the ringer with a series of strategic and mental challenges based on economic empowerment, integrity, and of course, always looking "fresh to def" while making money. Throughout the season, contestants have pulled out all the stops to become the ultimate hip hop mogul via the guidance and support of Dash while creatively demonstrating their business acumen and street credibility in the world of hip hop (fashion, film, music, investments, etc.). Dash has definitely set a blueprint on how to "get paper" (make money) with this series.

Dash's vast array of businesses includes America Magazine, Damon Dash Music Group, Dash Films, Armadale Vodka, Dash Management, PRO-KEDS, State Property, Team Roc, Tiret Watches, the Rachel Roy Clothing Line, and Dash/DiBella Boxing. Dash also owns a Lear jet, a private yacht, custom-made vehicles, deluxe and posh properties on both coasts and a recording studio.

BET.com is also promoting an ULTIMATE HUSTLER sweepstakes which ends with the show's finale on December 13. Viewers can log onto BET.com to play the Ultimate Hustler Xchange game to enter the contest. The winner with the highest score will win:

* Trip to NYC to intern at a Damon Dash Company
* Apparel from Team Roc/Pro Keds
* The all new Jeep Commander and Ultimate Hustler Merchandise

The finale will televise LIVE from BET's studios, 530 West 57th Street, between 10th and 11th Avenues. Media seeking news coverage access should contact BET's publicity department (working journalists only, please):

* Marcy Polanco, 212-975-4048 / marcy.polanco@BET.net
* Tricia N. Newell, 212-975-8230 / tricia.newell@BET.net
* Tara Smith, 212-975-3390 / tara.smith@BET.net

Footage, images, interview requests with Damon Dash, the executives, the eliminated contestants and the winner are also available upon requests.

THE ULTIMATE HUSTLER is executive produced by entertainment mogul Damon Dash and Kenny Hull (Huck Films).

ABOUT BET

BET, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 80 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks - BET Jazz, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; and BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production; and BET Books.

For additional information, please visit www.BET.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051208/CLTH536
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BET

CONTACT: Marcy Polanco, +1-212-975-4048, or Marcy.Polanco@BET.net, or
Tricia Newell, +1-212-975-8230, or Tricia.Newell@BET.net, or Tara Smith,
+1-212-975-3390, or Tara.Smith@BET.net, all of BET; or Amanda Silverman of THE
DART GROUP, +1-212-277-7555

Web site: http://www.bet.com/

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