AtomFilms Wins Prestigious DEM X Award for Most Innovative Use of Technology in Advertising

AtomFilms Wins Prestigious DEM X Award for Most Innovative Use of Technology in Advertising

AtomFilms' Cutting Edge Mobile Movie Theater Recognized at Digital Entertainment Media Awards

SAN FRANCISCO, Dec. 9 /PRNewswire/ -- AtomFilms(R), the Web's leading site for original entertainment programming, was awarded the "Most Innovative use of Technology in Advertising" award for its Mobile Movie Theater. A partnership between Sony Computer Entertainment and AtomFilms, the Mobile Movie Theater delivered entertaining short films during the PSP (PlayStation (R) Portable) launch and provided PSP users an innovative solution for entertainment on the go.

Shockwave.com was also a finalist for its Hot Wheels Battle X game in the "Advergame of the Year" and the "Most Innovative use of Technology in Advertising" award categories.

"We're thrilled to be recognized as advertising innovators by leaders in the digital entertainment industry," said Lee Uniacke, AtomShockwave vice president of advertising sales. "AtomFilms has been a trailblazer with new forms of Internet advertising and we'll continue to find new methods of delivering entertainment that reward consumers, advertisers, and content creators alike."

The second annual DEM X Awards, sponsored by Billboard and Digital Media Wire, recognizes innovation and excellence in the digital music, film, games and marketing industries. The DEM X Awards represent a dynamic force within the digital entertainment industry and are judged by an elite group of executives and leaders from the digital entertainment sector. The DEM X Awards is the grand finale of the two-day Digital Entertainment & Media Expo (DEMXPO), an exposition and conference with over 1500 attendees, developed by Adweek magazines, Billboard and The Hollywood Reporter, with research from the Nielsen companies.

An industry pioneer and leader since 1999, AtomFilms has seen its audience increase 174 percent in the past year as broadband continues to drive more consumption of video content online. This growth in traffic has expanded opportunities for AtomFilms' world-class advertising clients, which currently include Intel, Honda, Mountain Dew, Schick(R) and many more leading brands.

About AtomFilms

AtomFilms is where the Web goes to watch movies. Its award-winning Web site (www.atomfilms.com) offers on-demand viewing of a diverse and distinguished catalog of over 1,000 shorts in every genre, enabling new and innovative artists to reach millions of viewers worldwide. Based in San Francisco, CA, AtomFilms is a service of digital entertainment leader AtomShockwave Corp. For more information, please visit www.atomfilms.com and www.atomshockwave.com.

NOTE: AtomFilms is a trademark of AtomShockwave, Corp. All other trademarks mentioned in this document are the property of their respective owners.

Source: AtomShockwave, Corp.

CONTACT: Jennifer Lauricella, of SutherlandGold Group, 1-866-262-7373,
ext. 103, or jennifer@sutherlandgold.com, for AtomShockwave, Corp.

Web Site: http://www.atomfilms.com/

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