Agency.com and Audible Tell Consumers 'Don't Read'

Agency.com and Audible Tell Consumers 'Don't Read'

New Campaign Includes Mobile Functionality that Lets Users Send Audiobook Clips via e-Mail and SMS

NEW YORK, Dec. 12 /PRNewswire/ -- Agency.com Ltd. (http://www.agency.com/), the full service interactive agency, announced the launch of a new integrated campaign and Web site for Audible, Inc. (NASDAQ:ADBL)(NASDAQ: http://www.audible.com), the Internet's leading provider of audio entertainment, information and educational programming. The campaign, entitled "Don't Read," not only promises to increase awareness of the enhanced user experience at audible.com, but will potentially drive the Audible brand deeper into the consumer consciousness.

The online ads will feature various characters listening to Audible programs on their MP3 devices with the headline, "Don't Read," a satirical homage to the American Library Association's "Read" public service announcement posters. A digital audio player built into the ad will allow users to listen to 28 different audio clips directly from the unit. Additionally, users can forward the audio clip to a friend via e-mail or text (SMS) message, who will then be able to listen to the clip at one of two newly created Web pages (http://www.dontread.org/ and http://www.listeningsaves.org/), as well as on their mobile phones.

Audible's re-designed Web site was created to help users browse and find titles more easily, and provide a more personal user experience at audible.com. New features include:

-- A new layout and presentation of audio titles that allows customers to
more easily find and preview items based on objectives
-- Recommendations based upon previously purchased titles and preferences
-- Themed lists of suggested programs for specific events
-- A newly configured shopping cart that delivers a quick and easy check
out

"Audible is revolutionizing the spoken experience, much in the same way that iTunes changed the way people listen to music today," said Shoshana Zilberberg-Winter, Senior Vice President, Marketing, Audible. "We are incredibly excited about our site's new design and the accompanying campaign, which we believe will allow for consumers around the world to further integrate our innovative service into their daily lives. Agency.com continues to be an invaluable partner as we make this overriding goal a reality."

The dontread.org and listeningsaves.org Web sites will help direct all visitors to audible.com. They also contain all mobile and e-mail viral elements found on the banner ads, posters of the campaign characters, sample audio clips, a narrated segment of "the beginner's guide to not reading" and a funny Q&A.

"With the 'Don't Read' campaign, we wanted to create a captivating experience that brings a taste of Audible right to the user," said Adam Lavelle, Vice President, Strategy, Agency.com. "Rather than simply telling users about what audible.com offers, we wanted to show them. If they like what they hear (literally), they are taken to the new site where we deliver an even richer experience, engage them in a dialogue, and hopefully have them leaving as happy customers. Audible.com gives people the ability to carry not just their music collection, but their whole library around with them. It doubles their listening pleasure."

"Starting with the ad space, users are able to experience the brand immediately, and most importantly, pass it along to their friends," said Tom Ajello, Vice President, Creative, Agency.com. "Creating viral components as part of the complete interactive experience is essential to giving consumers access to the great products and services made available by Audible. This campaign is built upon our core philosophy to drive acquisition by delivering immersive and positive experiences, not just messages. And that is what makes an interactive campaign the best it can be."

In addition to creative, mobile, e-mail and Web strategy, Agency.com provided media planning and buying services. Additional interactive and integrated components will follow in future campaigns.

About Audible, Inc.

Audible (http://www.audible.com/) is the Internet's leading provider of spoken audio information, entertainment, and educational programming. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady(R) computer-based mobile devices. Audible has 80,000 hours of audio programs from 270 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is the Apple iTunes Music Store's preeminent provider of spoken-word products for downloading or streaming via the Web. Additionally, the Company is strategically aligned with Random House, Inc. in the first-ever imprint to produce spoken-word content specifically suited for digital distribution, Random House Audible. Among the Company's key business relationships are Amazon.com, Apple Corp., Hewlett-Packard Company, Microsoft Corporation, palmOne, Inc., XM Satellite Radio, PhatNoise Inc., Rio Audio, Creative Labs, Texas Instruments Inc., and VoiceAge Corporation.

Audible, audible.com, AudibleListener, and AudibleReady are registered trademarks of Audible, Inc. and all are part of the family of Audible, Inc. trademarks.

Other product or service names mentioned herein are the trademarks of their respective owners.

About Agency.com

Agency.com is a full-service interactive agency. Since 1995, the company has created effective interactive marketing campaigns together with world- class websites to help global clients -- including 3M, British Airways, BrownCo, Discovery Networks, T-Mobile UK and Visa -- get and keep customers online. Agency.com is headquartered in New York and has offices in Amsterdam, Chicago, Dallas, London and San Francisco. For more information, visit http://www.agency.com/. Agency.com is a subsidiary of the Omnicom Group Inc. (NYSE:OMC), a Fortune 500 global advertising, marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

All trademarks, logos, trade names, and service marks referenced herein shall belong to their respective owners.

contact: Dan Cordella David Joseph
Agency.com Audible, Inc.
312-358-5478 973-837-2824
dcordella@agency.comdjoseph@audible.com

Source: Agency.com Ltd.

CONTACT: Dan Cordella of Agency.com, +1-312-358-5478,
dcordella@agency.com; or David Joseph of Audible, Inc., +1-973-837-2824,
djoseph@audible.com

Web site: http://www.agency.com/
http://www.audible.com/

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