The Weather Channel and Skyworks Technologies Launch the First Online Games Featuring Real-Time Weather!

The Weather Channel and Skyworks Technologies Launch the First Online Games Featuring Real-Time Weather!

Realistic 3-D Golf and Driving Games Allow weather.com Visitors to Experience Live Weather Conditions from the Comfort of their Web Browsers

ATLANTA and HACKENSACK, N.J., Nov. 30 /PRNewswire/ -- The Weather Channel Interactive and Skyworks Technologies, Inc. have teamed up to launch two breakthrough games on weather.com. The new games combine expert weather data from The Weather Channel and leading in-the-browser game technology from Skyworks to engage site visitors in realistic and immersive interactive entertainment.

The Weather Channel Golf Game challenges players to step up to the tee on a par 3 and attempt to hit a hole-in-one. Unlike other computer golf games, The Weather Channel Golf Game includes a live weather feed enabling players to take shots that are impacted by the current or forecast weather for any golf course in the United States. Now golfers can practice their tee shot in heavy rain and a strong headwind without getting wet.

The Weather Channel Driving Game is a realistic 3D four wheeling adventure where players navigate the challenges of a twisting mountain road environment, in either summer or winter driving conditions. As with golf, players will control the weather within the game by choosing a location and time to play and both games allow players to challenge friends to top their best results.

"People expect The Weather Channel to deliver comprehensive and accurate weather data on weather.com and along with that we strive to offer visitors engaging and unique weather-based content," said Tom Flournoy, vice president of product management for The Weather Channel Interactive. "Our new golf and driving games are ideal extensions of our weather programming that enable our visitors to be entertained by the weather while providing our advertisers a great opportunity to reach them."

Skyworks is a leader in the design and development of custom branded advergames for the world's leading brands and media properties. The Weather Channel games are positioned to offer sponsors the opportunity to seamlessly integrate their brand and messaging into a powerful branded entertainment experience.

Garry Kitchen, CEO and co-founder of Skyworks Technologies, Inc. said, "The Weather Channel has always been an innovator in 'bringing weather to life'. By combining our best-of-class games with innovative real time forecasts from The Weather Channel, we've succeed in bringing weather into the gaming experience in a unique and relevant way."

Users can find and play The Weather Channel Driving & Golf games by visiting www.weather.com/golfgame and www.weather.com/drivinggame.

About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in over 89 million U.S. households. Its Web site, weather.com, reaches more than 25 million unique users per month. Its content is currently ranked the 11th most popular in the U.S. by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network is available to 22 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

About Skyworks:

Celebrating its 10th year in business (1995-2005), Skyworks Technologies, Inc. pioneered the use of Advergames on the Internet and is the leading provider of custom developed client-branded advergames and branded interactive entertainment. Skyworks has created over 300 unique Advergames for the world's leading brands and media properties including: Miller Brewing, BMW, CBS SportsLine, Campbell's Soup, CNN/Sports Illustrated, Comedy Central, Eli Lilly, ESPN, Ford, Lincoln, Mercury, FOX Sports, Mattel, Unilever, Microsoft Network, MTV, Pepsi, Shockwave.com, Toyota, and many others. More than 40 million Skyworks client-branded games are downloaded each month from clients' websites. www.skyworks.com

Source: The Weather Channel

CONTACT: Dave Blumenthal of The Weather Channel, +1-770-226-2611, or
dblumenthal@weather.com; or Mike Vann of Skyworks Technologies, Inc.,
mvann@skyworks.com

Web site: http://www.weather.com/golfgame
http://www.weather.com/drivinggame
http://www.weather.com/
http://www.skyworks.com/

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