Nickelodeon Ratings Surge in November!

Nickelodeon Ratings Surge in November!

Average Net Ratings Increase Double Digits from Month to Month Across Kid and Tween Demos

Network Continues Ten Year Run as the Number-One Rated Cable Net in Total Day Ratings

NEW YORK, Nov. 30 /PRNewswire/ -- Nickelodeon, the number-one rated cable network on a total day basis for more than 10 years, closes out the month of November winning double-digit increases in ratings from October across all kid and 'tween demos. The network averaged a 4.0/1.3 million kids 2-11, up +18% versus October's total day ratings, and on par with November's 2004 ratings. With kids 2-5, Nickelodeon earned a 4.6/564,000 K2-5 average, up +14% over last month, and with kids 6-11, Nickelodeon earned a 3.7/730,000, +20% over last month (flat versus last year). Among tweens 9-14, Nickelodeon earned a 2.8/569,000 T9-14, up 23% over last month (an increase of +12% over last year). Nickelodeon brought in about 2.3 million total viewers (P2+), and increase of +19% versus October and on par with last year.

The monthly ratings increase was driven by the success of Nick's Veteran's Day television events, Nick Jr.'s hot preschool properties, and the successful TEENick block, which has kept Nick as the top 'tween destination:

-- The half-hour special episode of SpongeBob SquarePants "Where's Gary"
on Friday, Nov. 11, marked the highest-rated program on all TV with
kids 2-11 for the year behind the Super Bowl and the Super Bowl kick-
off, and the highest-rated play on all of cable with kids 2-11 and kids
6-11 in 2005. "Where's Gary" was the highest-rated episode of
SpongeBob ever with kids 6-11. "Where's Gary" triumphed with kids 6-
11, averaging a 17.4/3.4 million K6-11, up +177% versus year-ago
levels.

-- The Nick Jr. block maintains the top five preschool shows on commercial
television, and is averaging a 6.1/753,000 kids 2-5 in November. Dora
the Explorer, in its one-hour special "Dora's Dance to the Rescue" on
Nov. 11, proved to be a hit, marking the second highest program on all
of cable with preschoolers (K2-5) in 2005. "Dance to the Rescue"
earned a 11.2/1.4 million K2-5 (up +54% versus last year's like time
period), and a 5.9/1.9 million K2-11 (up +61% over last year), and drew
2.8 million total viewers P2+ (up +54% over last year), beating all
competition on basic cable. For the month of November, Dora is
averaging a 6.9/858,000, up +17% versus October.

-- TEENick continues to sizzle. TEENick Saturday is up +7% over last year
among tweens 9-14, averaging a 4.9/982,000 T9-14 (flat compared to
Oct.). On Sunday nights, TEENick is up +20% year to year among T9-14,
averaging a 5.9/1.2 million (up +21% versus Oct.).

-- In November, Ned's Declassified School Survival Guide averaged a
5.9/1.2 million T9-14 (up +10% versus Oct.). Since the premiere of
season two (Oct. 1, 2005), Ned's Declassified School Survival Guide
is averaging a 5.6/1.1 million T9-14, up +47% vs. year ago in
rating.

-- Drake and Josh averaged a 6.3/1.3 million T9-14 for the month of
Nov. (on par with Oct.). The third season of Drake and Josh
(premiered Oct. 1, 2005) is averaging a 6.3/1.3 million T9-14, up
+49% vs. year ago.

-- Unfabulous averaged a 6.9/1.4 million T9-14 (up +14% versus Oct.) in
Nov. and since its Sept. 11, 2005 second season premiere, it's
averaging a 6.0/1.2 million T9-14, up +15% from year ago.

-- In November, Zoey 101 averaged a 7.3/1.5 million T9-14, up +8%
versus October. Since its second season premiere (Sept. 11, 2005),
Zoey is averaging a 7.0/1.4 million T9-14, up +40% versus last year.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Nancy Hostler,
+1-212-846-7491

Web site: http://www.nick.com/

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