Visual Artist Andre Trenier's New Era 59FIFTY Design Launches Wednesday, November 23

Visual Artist Andre Trenier's New Era 59FIFTY Design Launches Wednesday, November 23

Customized Leather 59FIFTY Features the Four Elements of Hip Hop

Harold Hunter CTF 59FIFTY Expected Early 2006

DERBY, N.Y., Nov. 21 /PRNewswire/ -- New Era Cap Co., Inc., the premier, global headwear designer, developer and manufacturer, announced that it will launch its next Capture the Flag 59FIFTY, designed by Visual Artist Andre Trenier, founder of Tangible Thoughts. The cap will be available at select retail stores beginning Wednesday, November 23rd.

Known around the world for his highly sought after customized sneakers and boots, Andre Trenier, a classically trained artists whose talents were honed at the University of the Arts in Philadelphia, PA, and New York City's acclaimed Fiorello H. LaGuardia High School of Music & Art and Performing Arts, takes the fundamentals of applied art and mashes them up with what he knows about Hip Hop and its graphical expression on his newest canvas, New Era's signature 59FIFTY fitted cap. Andre's cap focuses on the four elements of Hip Hop, on four of the 59FIFTY's six panels and "graph tags" on the rear two. The fitted, made of black leather (there are some rogue white leather ones out there too), is hand tatted with white paint. The front two panels focus on the art of DJing and break dancing, while the right-wear panel highlights graffiti and the left-wear side calls out an MC spitting to a live audience. A slightly hidden detail of the cap can be found on the rear right-wear panel, a laser etched Tangible Thought's logo. The cap also features a black satin lining with an embroidered statement which reads "Pain, Struggle, Strength & Enlightenment;" the cap will be featured in its own signature presentation box.

"Working with New Era seems like a natural progression from what I've been doing with customized sneakers," said Andre Trenier, Tangible Thoughts. "New Era's 59FIFTY fitted cap not only is equivalent to a pair of one's, but it is a central item in any urban inspired days. What better a place to display my customized artwork and pay homage to Hip Hop at the same time?"

The Andre Trenier design will be exclusively available at; Genesis (New York City); Kicks (Chicago); Huf (San Francisco); Shoe Gallery (Miami) (during store hours) and at http://www.neweracap.com/ beginning 12:00 a.m. Wednesday, November 23rd. The cap will be available at select Canadian and Japanese retailers in early December. A portion of the proceeds will go to the National Multiple Sclerosis Society.

New Era's next Capture the Flag, limited edition, celebrity designed 59FIFTY launch will feature Skater Harold Hunter. Harold's cap is expected early 2006.

New Era's Capture the Flag series of headwear, designed by select Celebrities, was launched in 2004 in celebration the New Era 59FIFTY's 50th anniversary. New Era designs for the Capture the Flag, limited edition guest designer series, launch the last Thursday of select months throughout the year. A Portion of the proceeds for each Capture the Flag design will go to the charity of the guest designer's choice. The Capture the Flag series highlights New Era's ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world. Capture the Flag's 2004 alumni include: Filmmaker Spike Lee, MLB Pitcher Roger Clemens, Rapper Fabolous, MTV VJ La La, NFL Player Kyle Turley, NBA Hall of Famer George "Iceman" Gervin, and Skate Boarder Stevie Williams.

New Era Cap is an 85-year-old global sports headwear designer, developer and manufacturer, making more than 20 million licensed and non-licensed, performance and fashion units per year. The exclusive manufacturer and marketer of Major League Baseball's official uniform caps, worn on the field of play by every Major and Minor League player, its other licenses include National Basketball Association, National Hockey League, Arena Football, NCAA Champions, College - Bowl Games and National Championships and Little League. New Era is the sole owner of the EK by New Era brand launched in 2005. Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe and Japan; it employs more than 1,500 people. New Era is a Category A member of the Fair Labor Association.

Source: New Era Cap Co., Inc.

CONTACT: Crystal Howard of New Era Cap, +1-716-562-3069,
crystal.howard@neweracap.com

Web site: http://neweracap.com/

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