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International Entertainment News

Monday, November 21, 2005

Utix Group Selected By 20th Century/Fox to Market 'ICE AGE 2: The Meltdown'

Utix Group Selected By 20th Century/Fox to Market 'ICE AGE 2: The Meltdown'

Utix to Partner with Corporate Sponsors and Retail Outlets to Offer Prepaid Movie Experience Tickets to Highly Anticipated Big Screen Sequel to Mega Blockbuster 'ICE AGE'

BOSTON, Nov. 21 /PRNewswire-FirstCall/ -- Utix Group, Inc. (OTC Bulletin Board: UTXG), an issuer and marketer of prepaid experience gift tickets, today announced that the Company has been selected by 20th Century/Fox studios to market "ICE AGE 2: The Meltdown", scheduled for national theatrical release in March 2006. Under its innovative "Promotainment" program, Utix has developed a prepaid Utix Movie Experience Ticket, good for up to two adult admissions to the movie and accepted at thousands of movie theatres nationwide on the Discover(R) Network.

"ICE AGE 2: The Meltdown" is the highly anticipated sequel to 20th Century/Fox's 2002 mega blockbuster hit, "ICE AGE". Scooping over $382 million at the box office, the original computer animated movie won the hearts of moviegoers worldwide. The sequel sees the return of comedic talents Ray Romano, Denis Leary and John Leguizamo as Manny, Sid and Diego, and are joined by Queen Latifah and Jay Leno, among other noted stars. This follow-on adventure finds the Ice Age coming to an end, and the animals are delighting in their new world: a melting paradise of water parks, geysers and tar pits. But when Manny, Sid and Diego discover that the miles of melted ice will flood their valley, they must warn everyone and somehow figure out a way to escape the coming deluge.

Utix will be collaborating with corporate sponsors and retail outlets to begin offering this branded Utix Movie Experience Ticket as part of corporate incentive programs, retail co-promotional campaigns and retail point-of-sale initiatives. The prepaid ticket, priced at $19.99, is easy to redeem and features no blackout dates. Good through three months from activation date, the ticket can be used anywhere, anytime at thousands of participating theatres nationwide.

Tony Roth, Chief Executive Officer of Utix, added, "Our Promotainment program is quickly earning distinction within the entertainment industry as a highly effective marketing and promotional tool. We have established a merchandising campaign with Kroger Foods to feature the ICE AGE 2 Utix Movie Experience Ticket in their frozen goods aisles in stores nationwide as part of a national frozen foods month promotion. We expect other corporate partners will join us to take maximum advantage of this innovative program in their respective promotional and customer acquisition initiatives."

About Utix Group, Inc.

Based in Burlington, Massachusetts, Utix markets its proprietary Utix prepaid experience products, including Golf, Bowling, Ski, Spa and Movie Tickets to the business-to-business industry and retail marketplace. As an authorized DISCOVER Network Issuer, Utix offers prepaid experience tickets nationwide, allowing recipients to enjoy a specific experience at more than 10,000 nationwide locations of their choosing. For more information about the Company, please visit our website at http://www.utix.com/.

Forward-Looking Statements

This press release contains "forward-looking statements" and information relating to our business that are based on our beliefs as well as assumptions made by us or based upon information currently available to us. When used in this press release, the words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "project," "should" and similar expressions are intended to identify forward-looking statements. This press release reflects our current views and assumptions with respect to future events and are subject to risks and uncertainties. Actual and future results and trends could differ materially from those set forth in such statements due to various factors. Such factors include, among others: general economic and business conditions; industry capacity; industry trends; competition; changes in business strategy or development plans; project performance; the commercial viability of our retail gift card platform and offerings; availability, terms, and deployment of capital; availability of qualified personnel; and ability to generate new markets for our products.

FOR MORE INFORMATION, PLEASE CONTACT:
Elite Financial Communications Group
Dodi Handy at 407-585-1080 or utxg@efcg.net

Source: Utix Group, Inc.

CONTACT: Dodi Handy of Elite Financial Communications Group for Utix
Group, Inc., +1-407-585-1080, or utxg@efcg.net

Web site: http://www.utix.com/

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