fuse Signs Deal With MobiTV Offering Content via Mobile Phones

fuse Signs Deal With MobiTV Offering Content via Mobile Phones

NEW YORK, Nov. 21 /PRNewswire/ -- fuse, the nation's only music-centric, viewer-driven television network today announced a deal with MobiTV, Inc., the global leader in mobile television and digital music services, to offer music related content to its wireless carriers. As a result of the deal, fuseMobile will be offered by a national wireless carrier. Continuing to deliver on its promise of content beyond television, the deal reinforces fuse's commitment to being available anytime and everywhere via fuseMobile.

"fuse is a multi-platform music brand, one that seeks to serve our tech- savvy audience with music programming on cable TV, the web and, now as part of fuseMobile -- in the wireless world," commented Lisa Choi Owens, fuse's Vice President of Business Development. "Cell phones and other handheld devices are primary tools of communication and entertainment for our audience, and we're pleased to be able to expand our reach via MobiTV."

"Providing our customers with compelling and entertaining programming is a top priority for MobiTV," said Jeff Bartee, Vice President of Content MobiTV, Inc. "When choosing our content partners it's critical that we not only listened to the needs of our carrier partners, but have a clear understanding of the content mobile customers want. Because fuse is true to their brand and provides great music content -- it made sense that we include their fuseMobile service in the next generation of programming available through MobiTV."

The announcement was made on the heels of fuse's deal with Marketgraph, Europe's leader in mobile-based interactive TV, making fuse the first U.S. cable network to integrate SMS technology into its program offerings. The partnership allows fuse to tap into Marketgraph's proprietary two-way interactivity where fuse viewers can text message the channel via their cell phones. Everyone who text messages fuse will receive a response as well as the opportunity to see that response on the network.

Both the MobiTV and Marketgraph deals further deepen the fuse experience across different platforms, with the network's early adapting, tech-savvy audience.

About fuse

fuse is the nation's only music-centric, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials -- all rooted in the music experience. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment -- TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at http://www.fuse.tv/.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile television and radio service provider for the 2 billion mobile phone users worldwide. The MobiTV(R) service is available in the US through Sprint, Cingular, Alltel and several regional carriers; in the United Kingdom through 3 and Orange UK; and is now available to Canadian customers through Bell Canada, Rogers and TELUS Mobility. The Emmy(R) Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, MLB, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, please visit http://www.mobitv.com/.

Source: fuse

CONTACT: Amy Lynn, of fuse, +1-212-324-3444, alynn@fuse.tv; Jason
Taylor, of MobiTV, Inc., +1-510-450-5083, jtaylor@mobitv.com

Web site: http://www.fuse.tv/
http://www.mobitv.com/

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Profile: intent