Trident's SVP(TM) EX With DCRe(TM) Powers New PDP and LCD TVs From Vestel

Trident's SVP(TM) EX With DCRe(TM) Powers New PDP and LCD TVs From Vestel

SUNNYVALE, Calif., Nov. 15 /PRNewswire-FirstCall/ -- Trident Technologies, Inc., a wholly-owned subsidiary of Trident Microsystems, Inc. (NASDAQ:TRID) and a worldwide leader in developing advanced digital TV technology for the consumer digital video marketplace, today announced that Vestel Electronic, one of the world's largest television manufacturers, is using Trident's SVP(TM) EX integrated, ten-bit video decoder and processor that features the Digital Cinema Reality Engine (DCRe(TM)) to power its latest family of PDP and LCD TVs for the European market. The new models are now shipping with leading consumer electronics brands.

"Vestel's plasma and LCD TVs require both superior video image quality and outstanding cost effectiveness. Trident's SVP(TM) EX chip with DCRe(TM) fits our needs extremely well," said Mr. Ihsan Alkim, CTO of Vestel Electronic. "The SVP(TM) EX offers a cost-effective, single chip solution with uncompromising analog TV and HDTV picture quality. It gives Vestel's new plasma and LCD TV families a real advantage in this highly-competitive flat TV market. We will use it extensively in both our Vestel brand TVs and in solutions for our OEM customers," concluded Mr. Alkim.

"We are extremely pleased that Vestel, Europe's largest OEM/ODM TV manufacturer, has chosen our SVP(TM) EX ten-bit video processor with DCRe(TM) technology for their new plasma and LCD TV families," said Dr. J.H. Chang, president of Trident Technologies, Inc. "We believe there is tremendous growth potential for Turkey's flat TV industry through their highly successful OEM/ODM strategy. Our ability to win a significant portion of Vestel's OEM/ODM business is yet another testimony of the strong growth and the wide acceptance of our SVP(TM) EX in the worldwide TV market."

The SVP EX(TM) family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images. DCRe(TM) includes:

-- Triple, ten-bit ADC to dramatically reduce visible video signal
conversion artifacts.
-- Ten-bit, 3D color decoder to eliminate annoying "false color" artifacts
and improve overall contrast.
-- Ten-bit, dual-channel, 1080i motion-adaptive de-interlacer to provide
cinema-like motion video quality from any type of video source
material.
-- Ten-bit, dual-channel scaler to ensure crisp images regardless of the
display resolution.
-- Ten-bit, dual-channel color processor with blue-stretch, green-stretch,
skin-color correction and white-balance control to offer vivid, bright
colors previously available only in the most sophisticated
internally-developed designs of consumer electronics OEMs.
-- Ten-bit display interface to support today's most advanced flat
displays.
-- Advanced, content-adaptive 3D noise reduction to dramatically decrease
the popping and crackling that is especially prevalent on today's LCD
TVs.
-- Enhanced horizontal and vertical controls that set a new level in
sharpness for advanced TVs.
-- Programmable LCD overdrive to eliminate the blurring of fast-moving
objects that is common to many LCD displays.
-- Integrated VBI slicer and V-chip/closed-caption/teletext accelerator to
support worldwide TV data and messaging needs.
-- Full-screen, 16-bit, bit-mapped OSD powered by a 2D-graphics
accelerator to enable beautiful, intuitive, windows-based user
interfaces that enhance the functionality of advanced TVs.

Forward-Looking Information

This press release contains forward-looking statements, including statements regarding the Trident's expectations for the DPTV(TM) market and designs for the DPTV(TM) product. The forward-looking statements above are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include, in particular, trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, as well as competitive pressures, including pricing and competitors' new product introductions. Additional factors that may affect the Trident's business are described in detail in the Company's filings with the Securities and Exchange Commission.

About Vestel Electronic

Vestel Group is comprised of seventeen companies operating in manufacturing, technology development, marketing and distribution fields in the consumer electronics, digital technologies and white goods. Exporting to 103 countries, Vestel has been the export leader in Turkey. The key element of Vestel's marketing strategy is to supply "value for money" products at internationally competitive prices, beneficial payment terms and shorter delivery times. For more information, see the company's website at www.vestel.com.tr.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits for HDTV, LCD TV, PDP TV, DLP TV and DCRT. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com/

Source: Trident Microsystems, Inc.

CONTACT: Peter Wicher, +1-408-991-8800, or
public_relations@tridentmicro.com, or investors, investor@tridentmicro.com, or
for technical support, techsupport@tridentmicro.com

Web site: http://www.vestel.com.tr/

Web site: http://www.tridentmicro.com/

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