Celebrity Chef Todd English Cooks Up Impressive Sales During Successful Launch On HSN

Celebrity Chef Todd English Cooks Up Impressive Sales During Successful Launch On HSN

Chef Boasts Five Sell-Outs in Three Hours on TV Shopping Network; Returns in December With New Offerings In Time For Holidays

ST. PETERSBURG, Fla., Nov. 15 /PRNewswire/ -- World-renowned celebrity chef Todd English is celebrating the successful launch of The Todd English Collection(TM), which debuted November 7 on HSN, in which he sold over 10,000 pieces from his collection in just three hours.

English unveiled his line of cookware and kitchen accessories live on HSN, selling out five products during his TV shopping debut. Sell-outs included a patented 7-piece Hard Anodized Aluminum Cookware set; an 8" Try Me Pan; a 12" Skillet; a 1.5 Quart Saucepot; and the unique stainless steel Winesceptre (wine cooling system).

"This launch was the culmination of an amazing year spent developing these incredible products," said English. "I'm thrilled the viewers shared my enthusiasm and responded in such a powerful way!"

English's culinary genius, combined with the creative talents of Joy Mangano's Ingenious Designs LLC (IDL), led to an affordable line of essential cookware made of high quality materials that appealed to HSN viewers.

"Todd's reputation as an extraordinary chef coupled with his ability to deftly demonstrate these unique products contributed to his successful launch," said Shawn Woods, Senior Vice President of Home Fashion and Home Hardlines at HSN. "Our customers really responded to Todd's presentation of quality products at a good value."

English will heat things up in the kitchen again at HSN on December 9 when he unveils additional items from The Todd English Collection(TM). Products from his line are currently available at www.hsn.com.

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ:IACI), originated the electronic retailing concept in 1977 and has since evolved into a global multichannel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics. HSN's product offerings can be found across a number of retailing platforms including TV, where HSN reaches 89 million U.S. households and is now the 4th largest cable television network in the U.S.; the Internet, through its easy-to-use Web site, www.hsn.com; and catalogs, with its Cornerstone Brands portfolio of titles including Alsto's, Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith and Noble, The Territory Ahead and TravelSmith. In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66 million calls and delivered 50 million packages worldwide.

Source: Todd English

CONTACT: Melissa Hobley of Coburn Communication, 212-536-9824, or
Melissa.hobley@coburnww.com, for Todd English and IDL; or Darris Gringeri of
HSN, 727-872-4567, or darris.gringeri@hsn.net

Web site: http://www.hsn.com/

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