Tom Online, Intel Launch China's First I-Cafe Music Studio Partnership To Leverage Tom Online's ''Wanleba'' Digital Music Platform

Tom Online, Intel Launch China's First I-Cafe Music Studio Partnership To Leverage Tom Online's ''Wanleba'' Digital Music Platform

BEIJING, Nov. 29 /Xinhua-PRNewswire/ -- TOM Online Inc. (Nasdaq: TOMO; Hong Kong GEM stock code: 8282), China's leading wireless Internet company, recently announced a partnership with Intel China Ltd. to be the key platform provider for the launch of the Intel i-Cafe Music Studio in the Chinese city of Zhengzhou in Henan province.

Aspiring Chinese singers and songwriters can now take advantage of the first Internet cafe in Zhengzhou to be equipped with Intel's advanced digital home entertainment technologies enabling budding musicians to upload their music directly onto TOM Online's innovative online music platform Wanleba. Through this cooperation singers/songwriters can share their music with TOM Online's national audience through tom.com and leverage TOM Online's market leading wireless distribution channels.

Intel China General Manager Yit Loong Lai, said: ''In our continuing efforts to make Internet cafes an exciting and wholesome gathering place for everyone, Intel and TOM Online have joined together on the i-Cafe Music Studio community project to promote a positive image of internet cafes. We believe that TOM Online's Wanleba based music platform is helping drive the trend towards more user-generated and rich multimedia content on the Internet, enabled in part by advanced technologies on the Intel platform.''

TOM Online Chief Executive Officer and Executive Director Wang Lei Lei, said: ''Digital music and entertainment have been a major driving force behind the growth of the Chinese Internet market. As a leading wireless Internet company in China, it has always been TOM Online's goal to make Wanleba the online platform of choice for user-generated music content. Through this partnership with Intel, I hope we can further stimulate the creativity of singers/songwriters and the continued growth of China's digital music industry.''

At the opening ceremony of the Intel i-Cafe Music Studio in Zhengzhou on November 26th, attending dignitaries included senior officials from the Department of Culture of Henan Province, top internet singers and internet caf¨¦ owners. Hundreds of music fans and Internet users also witnessed and experienced the joy of creating and sharing music online and through the mobile phone.

The Zhengzhou Intel i-Cafe Music Studio is the first of 13 such venues to be opened across China where the public can go to record their own music using Intel's advanced home entertainment music platforms.

The Intel i-Cafe Music Studio project is part of a series of the "Intel iCafe Community Day'' program launched by Intel and the industry players to promote computer literacy through education, healthy entertainment and e- commerce activities. The company has carried out a series of charity programs since September in Chinese cities including Xi'an and Changchun.

About TOM Online Inc.

TOM Online Inc. (Nasdaq: TOMO; HK GEM stock code: 8282) is a leading wireless Internet company in China providing value-added multimedia products and services. A premier online brand in China targeting the young and trendy demographic, the Company's primary business activities include wireless Internet services and online advertising. The Company offers an array of products such as SMS, MMS, WAP, wireless interactive voice response services, content channels, search and classified information, free and fee-based advanced email and online games. As of September 30, 2005, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless Internet services segment.

About Intel

Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at http://www.intel.com/pressroom .

Intel is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.

For more information, please contact:

Rico Ngai
TOM Online Inc.
Tel: +86-10-6528-3399 x6940
Mobile: +86-139-118-95354
Email: ricongai@tomonline-inc.com

Source: TOM Online Inc.

CONTACT: Rico Ngai of TOM Online Inc., +86-10-6528-3399 x6940, or mobile,
+86-139-118-95354, or ricongai@tomonline-inc.com

Web Site: http://www.intel.com/pressroom

-------
Profile: intent