Shopping.com Reports Black Friday and Cyber Monday Traffic Spikes as More and More Shoppers Go Online This Holiday Season
Shopping.com Reports Black Friday and Cyber Monday Traffic Spikes as More and More Shoppers Go Online This Holiday Season
Consumer Electronics, Home and Garden, Shoes and Toys Dominate Consumer Holiday Purchases
SAN FRANCISCO, Nov. 29 /PRNewswire/ -- Shopping.com, a leading online comparison shopping service, reported a 30 percent increase in year over year traffic on Black Friday and a 37 percent increase in year over year traffic on Cyber Monday. More than 2.8 million unique shoppers visited the site on Friday, November 25 and more than 3.4 million unique shoppers visited the site Monday, November 28.
"Cyber Monday is an early indicator of what we can expect from online holiday shopping, both the volume of shoppers and what they're looking to buy," said Lorrie Norrington, CEO of Shopping.com. "This year, more mainstream consumers than ever before are using the Internet to find, compare and buy their gifts and that's reflected in increased traffic and the types of products bought and sold."
With more than 20 million unique visitors per month (according to ComScore Media Metrix), searching 35 million products in more than 325 categories, Shopping.com provides a unique lens through which to view retail consumption online.
2005 Hot Products
Based on Black Friday and Cyber Monday consumer demand at Shopping.com, the hottest products for holiday 2005 include:
-- Apple iPod Nano
-- Canon PowerShot A510 Digital Camera
-- Casio Triple Sensor Pathfinder Watch
-- Dyson DCO7 Bagless Upright Vacuum Cleaner
-- Garmin Global Positioning System (GPS) Receiver
-- Humax T800 TiVo Video Recorder (80-hour)
-- LeapFrog Leapster Children's Multimedia Learning System
-- Leather Hobo Handbag
-- Microsoft Xbox 360 Console
-- Panasonic 42 inch HDTV Plasma TV
Category Searches Reveal Emerging Trends
Fast movers within major product categories help highlight potential breakout performers for the 2005 holiday season.
-- Shoes:
-- Ugg boots popularity continues to grow with three versions of these
Aussie favorites accounting for three of the top five shoe searches
overall
-- Two brands of a lightweight, high-top wrestling shoe for men are two
of the top 10 shoe searches
-- Computers:
-- Two brands of graphics cards are the top two searches in the
computer category, filling shoppers' craving for pixel power
-- Home and Garden:
-- Mixing it up in the kitchen this year, Kitchen Aid Artisan mixer
topped searches with 70 percent more inquiries than the number two
listing
-- Toys:
-- Though both are hot, the Youniverse Teller Machine has unseated the
Leapster as the number one searched for toy
About Shopping.com
Shopping.com, an eBay company (NASDAQ:EBAY), pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result, drives much higher conversion to sale and value for merchants.
Source: Shopping.com
CONTACT: Michele Husak of Shopping.com, +1-650-616-6518 or
michele@shopping.com; or Alyssa Sanders, +1-917-522-3527, or Jillian
Harkrader, +1-415-844-6234, both of Access Communications, sdc@accesspr.com,
for Shopping.com
Web site: http://www.shopping.com/
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