Samsung Signs Two-Year Deal With the National Football League as the 'Official HDTV' of the NFL

Samsung Signs Two-Year Deal With the National Football League as the 'Official HDTV' of the NFL

Samsung Inks Historical Alliance and Features Four Legendary Quarterbacks - Dan Marino, Troy Aikman, Boomer Esiason and Steve Young in National Ad Campaign

RIDGEFIELD PARK, N.J., Nov. 1 /PRNewswire/ -- Samsung Electronics America, a global innovator in High Definition TV, and the National Football League (NFL), the leader of sporting entertainment, today announced an official multi-million dollar deal for the 2005 and 2006 NFL seasons. Samsung, the Official HDTV of the NFL, also unveiled its national ad campaign including TV commercials, print, online and in-store exposure featuring four legendary NFL quarterbacks. In addition, Dan Marino, Troy Aikman, Steve Young, and Boomer Esiason will represent each of Samsung's market share leading HDTV categories -- LCD, Plasma, DLP, and SlimFit.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051101/NYTU244 )

To celebrate the new relationship, Samsung kicks off its first of two NFL on-line promotions called the Samsung NFL HDTV Challenge. This promotion will provide on-line visitors a chance to win a trip to Super Bowl XL.

"This is an exciting time for Samsung, the NFL, its fans and all NFL viewers to unite behind the world's greatest game viewed on Samsung High Definition Televisions," says Peter Weedfald, Senior Vice President, Sales and Marketing, U.S. Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc. "We feel privileged to team with the NFL and our All-Star quarterbacks who are all coveted leaders in sports entertainment. NFL games on a Samsung LCD, DLP, SlimFit or plasma HDTV are a long-awaited matrimony and an experience millions of viewers and fans will fall in love with for decades to come.

"In a continuous effort to align our brand with key leaders in the industry we are pleased to partner with Samsung, an innovator and global leader in consumer electronics," says Phil Guarascio, NFL Lead Executive- Marketing & Sales. "Samsung High Definition TV brings a new level of excitement and realism to the NFL at home experience enhancing fan enjoyment."

"I'm thrilled about my relationship with Samsung, a brand of excellent products truly representing premium quality and life enriching home entertainment." says legendary quarterback Dan Marino. "I spent 17 years in the NFL and I know that fans will appreciate how a crystal clear Samsung HDTV helps them appreciate the vibrant colors of the field, and the energy of the game."

Samsung will also have the ability to leverage their NFL association within the home audio entertainment system, DVD player, and DVD recorder categories.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit http://www.samsung.com/ for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit http://www.samsung.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051101/NYTU244
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com
Source: Samsung Electronics America

CONTACT: Jeff Newelt, jeffn@hwhpr.com, or Anna Kozlowski,
annak@hwhpr.com, both of HWH Public Relations, for Samsung Electronics
America, +1-212-355-5049

Web site: http://www.samsung.com/

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