PostWorks, New York Extends 'One Source' Post-Production Services by Acquiring The Lab at Moving Images

PostWorks, New York Extends 'One Source' Post-Production Services by Acquiring The Lab at Moving Images

Also Doubles Telecine Capabilities, Adds Manhattan's First Grass Valley(TM) Spirit 2K Datacine

NEW YORK, Nov. 2 /PRNewswire/ -- PostWorks, New York, the east coast's most advanced and comprehensive post production resource, today announced the acquisition of The Lab at Moving Images, New York's newest motion picture processing facility. PostWorks' CEO David Rosen also announced that his company has doubled its telecine capabilities with the addition of two new telecine suites, featuring the Emmy Award-winning da Vinci 2K Plus system, as well as Manhattan's very first Grass Valley(TM) Spirit 2K Datacine.

The Lab, launched in 2002, has offered development of 35 mm, Super 35 mm, 16 mm and Super 16 mm color negative film, as well as cross-processing and skip bleach processing services, in support of a great many high-profile film, television and short-form projects. The Lab has made impressive gains in the New York market, and was recently awarded the processing duties from HBO for the current season as well as eight additional episodes of their award winning series, "The Sopranos." The company has worked with virtually every major commercial production company, including RSA USA, Hungry Man and @radical media, and also names ABC, CBS, NBC, Paramount, 20th Century Fox and Time Warner among its regular clients. The enterprise becomes PostWorks, The Lab, effective immediately. Financial terms of the deal were not disclosed.

Importantly, both Domenic Rom and Chuck Roback will continue on in their leadership roles, and The Lab's entire employee list will also join the PostWorks family. It will continue to operate at its present 4,000 sq. foot location at 227 E. 45th Street, and construction is underway for an additional location that will be within walking distance from PostWorks' 6th Avenue location in SoHo.

"Over the past few years, we've built an excellent working relationship with Domenic Rom and his team at The Lab, and we view this investment as a win-win for everyone involved, especially our customers," David Rosen said. "Combining our existing capabilities with a film lab with such extraordinary personnel and a first-class reputation means that we can truly serve as our clients' single source for all of their post-production needs."

Domenic Rom, a 25-year New York City post-production veteran whose groundbreaking work with Unitel, Duart, Sekani and Moving Images -- as well as his proactive membership with the Society of Motion Picture and Television Engineers -- has earned the respect of filmmakers worldwide, shared these thoughts on the new development. "Joining the PostWorks family gives our clients access to the services they need, like high-end telecine, data scanning and tape to film, to name a few," Rom said. "All of our clients will continue to get dailies quickly and of the highest quality. The fact that we are able to retain all our personnel and add the top people of PostWorks is an added bonus. Combining our operation with PostWorks creates a one-stop option never seen before in New York."

Rob DeMartin, PostWorks' chief operating officer, stressed that The Lab's existing customers will experience the same service they've come to expect, courtesy of the supporting staff they've come to know. At the same time, he also underscored another vital benefit for all of PostWorks' existing customers who work in the film medium. "Obviously, these new capabilities will allow us to streamline the coordination between processing and telecine, making it much easier for our clients to stay on schedule."

PostWorks, The Lab is also scheduled to go beyond processing with the addition of advanced printing capabilities. "Today, working with our customers who finish their projects on film, we are often challenged by issues relating to check print quality and turnaround times," added Joe Caterini, PostWorks' executive vice president. "When our printing capabilities come online at The Lab, the traditional and Digital Intermediate finishing processes we offer will gain absolute control over quality, on much shorter timelines."

In confirming PostWorks' doubling of its telecine capabilities, Rob DeMartin pointed to the combined powers of the da Vinci 2K Plus system and the Grass Valley(TM) Spirit 2K Datacine as key components of the expansion. "The industry is moving from video formats to universal mastering in data, and we're very proud to be the first company in Manhattan to offer the best solution for addressing those advanced mastering requirements."

Over the past year, PostWorks' success in offering telecine services has served numerous major dramatic and documentary feature films, television specials, series and short-form projects, including handling the dailies for numerous New York-based television pilots earlier this year. One of those pilots, Barry Levinson's and Tom Fontana's "The Bedford Diaries," was picked up by the WB, and PostWorks is currently handling that series' dailies, HD conforms and color-correction. Also driving the new expansion are dailies assignments for HBO's "The Wire," NBC's "The Book of Daniel," Chad Lowe's "Beautiful Ohio," and Lasse Hallstrom's "The Hoax", as well as 2K data scanning for Digital Intermediate finishing on Jonathan Demme's "Prairie Wind" feature documentary for Paramount Pictures.

The new telecine suites are now open for business on the tenth floor of PostWorks' 100,000+ square foot facility at 100 Avenue of the Americas. The Lab opened its doors as PostWorks, The Lab on Mon., Oct. 31.

About PostWorks, New York

Since 1995, PostWorks, New York has emerged as the region's only full-service film and High Definition post facility. Located in SoHo, PostWorks sets itself apart by offering scalable production offices, rentals and the highest level of commitment to quality and customer service. PostWorks enlists an elite team of artists, engineers and producers and has optimized its entire operation for non-linear, High Definition and Digital Intermediate technologies. Our clients include Oscar winning filmmakers, network and cable television programs and award winning commercials and music videos. For more information, please call 212.894.4000 or visit http://www.pwny.com/.

Source: PostWorks, New York

CONTACT: Roger Darnell of DWA, +1-828-264-8898, rd@darnellworks.com, for
PostWorks, New York; or Hayli Halper of PostWorks, New York, +1-212-894-4000,
hayli@pwny.com

Web site: http://www.pwny.com/

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