MultiVu Video Feed: Actors John Lithgow, Sonia Manzano Join First Book, Cheerios to Help Get Books Into Children's Hands

MultiVu Video Feed: Actors John Lithgow, Sonia Manzano Join First Book, Cheerios to Help Get Books Into Children's Hands

National Children's Book Week Is Nov. 14-20, 2005

NEW YORK, Nov. 14 /PRNewswire/ -- As National Children's Book Week (Nov. 14-20) kicks off, actors and children's book authors John Lithgow and Sonia Manzano -- "Maria" from Sesame Street -- are joining Cheerios and First Book, a national literacy organization, to help get books into children's hands. This effort is important, as 61% of low-income families have no books at all in their homes for their children, and 37% of 4th graders read below the basic achievement level.

Through its Spoonfuls of Stories program, Cheerios is putting five million free children's books -- including Lithgow's book, "I'm a Manatee," and Manzano's book, "No Dogs Allowed!," inside specially marked Cheerios boxes. Cheerios is also giving half a million dollars to First Book. Families can help get even more books to children through special First Book donation forms found on Cheerios boxes. 100 percent of the proceeds will be used to buy books -- with books going back to the communities where the donations were made.

SATELLITE FEEDS:

Monday, November 14th, 2005 Monday, November 14th, 2005
2:00 PM - 2:15 PM ET 4:00 PM - 4:15 PM ET
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Downlink: 3960 Vertical Downlink: 3960 Vertical

Tuesday, November 15th, 2005
3:00 AM - 3:15 AM ET
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NEWS: John Lithgow and Sonia Monzano Join Literacy Effort to Help Get Books in Children's Hands

FORMAT: Soundbites and B-roll

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/23002/consumer.shtml

SOUNDBITES:
-- John Lithgow and Sonia Manzano, Actors / Children's Book Authors
-- Kyle Zimmer, President, First Book
-- Joe Ens, Marketing Manager, Cheerios

B-ROLL INCLUDES: Family Reading**Kids & Books**Actors with Kids & Books**Cereal Boxes

VIDEO PROVIDED BY: Cheerios

Video: Hard copy requests, downloadable MPEG2, contact information and
more available at http://www.prnewswire.com/broadcast/23002/press.shtml
Source: Cheerios

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