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Tuesday, November 08, 2005

Mugglenet.com Taps Limelight's Magic for Podcast Delivery of Harry Potter Content

Mugglenet.com Taps Limelight's Magic for Podcast Delivery of Harry Potter Content

Limelight's CDN Provides Scalability for Fast Downloads of Popular Weekly 'MuggleCast,' Which Consistently Rank in the Top 50 iTunes Podcasts

TEMPE, Ariz., Nov. 8 /PRNewswire/ -- Limelight Networks, a leading Internet content delivery network, today announced it has been selected by Mugglenet.com, the most visited unofficial Harry Potter web site, as the platform for downloading podcasts and other digital content to the vast worldwide audience of Harry Potter fans. Mugglenet.com selected Limelight especially for the proven scalability of its high-bandwidth media delivery network which enables fast downloads of the extremely popular "MuggleCast," a weekly talk show dedicated to everything Harry Potter. The MuggleCast has previously reached #1 in the iTunes podcast rankings.

"After evaluating the available CDN platforms, we selected Limelight based on its solid reputation for cost-competitiveness, ease of implementation and reliability, as well as its scalability," said Damon Brangers, Senior Systems Manager of Mugglenet.com. "Our decision has been vindicated by Limelight's ability to unfailingly meet the strong demand for our MuggleCasts, which have polled among the top 50 iTunes podcasts since they began September, as well as for content directly accessible from Mugglenet.com, whose traffic exceeds that of any other Harry Potter web site."

Said Lou Greco, Vice President of Sales at Limelight, "The Limelight CDN is designed for large audience delivery of media & entertainment to a complete range of devices, including PCs, portable media players and mobile phones -- virtually any IP-connected device. As such, it's the ideal infrastructure for providing global distributed delivery of popular content such as that offered by Mugglenet.com to it's fast-growing base of enthusiastic fans."

"We're particularly looking forward to demonstrating the scalability of our CDN in providing downloads of the November 11 MuggleCast -- a live audience panel discussion with the Mugglenet team on the movie 'Goblet of Fire' before its premiere in New York City," Greco added. This podcast from a Barnes & Noble in midtown Manhattan should be very popular with avid fans wanting exclusive insights on GOF from insiders at Mugglenet and The-Leaky-Cauldron, another Harry Potter web site.

About Mugglenet.com

Mugglenet.com is an unofficial Harry Potter fan site founded in 1999 by Emerson Spartz, the site's Webmaster who is assisted by a staff of 26. Mugglenet.com receives more than 20 million visits per month from fans in 153 countries (and counting!), who spend an average of 8 minutes, 9 seconds on the site. MuggleCast is currently positioned at #1 on Yahoo.com's Highest Rated podcasts.

About Limelight Networks

Privately held Limelight Networks is the leading content delivery network for Internet distribution of video, music, games, and downloads. Limelight's advanced content delivery network provides the world's top media companies high-performance, cost-effective delivery of media and software via the Internet, making Limelight Networks the content delivery network of choice for more than 400 world-class customers including Akimbo, ABC Radio Networks, Belo Interactive, "BuyMusic" @ Buy.com, DreamWorks, LLC, IFILM, Live365, Marimba, MSNBC.com, NC Interactive, NPR, Real Networks Rhapsody, Radio Free Virgin, radioio, Valve Software, and Xbox Live. For more information, visit: http://www.limelightnetworks.com/ .

Source: Limelight Networks

CONTACT: Jamie Simmons of Communication Strategies, LLC,
+1-213-804-5024, or jamie@commstrat.net, for Limelight Networks

Web site: http://mugglenet.com/

Web site: http://www.limelightnetworks.com/

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