MTV Networks Music and Comedy Ad Sales Group; Appoints Bob Flood Senior Vice President, Integrated Media Platforms

MTV Networks Music and Comedy Ad Sales Group; Appoints Bob Flood Senior Vice President, Integrated Media Platforms

NEW YORK, Nov. 3 /PRNewswire/ -- MTV Networks Music and Comedy Ad Sales Group has announced the appointment of Bob Flood to the position of Senior Vice President, Integrated Media Platforms. In this position, Flood will work across the MTV Networks Music and Comedy Ad Sales group to enhance and expand agency and client communications regarding the company's many strong digital offerings available to advertisers to meet their marketing goals.

Flood will create advertising solutions, beyond those currently available, through the development of the Affinity/Rewards programs, by partnering with existing disciplines and units across MTVN such as MTV Enterprises and the MTV Networks Client Solutions Group. Flood will report to Hank Close, Executive Vice President Ad Sales, MTV Networks Music and Comedy Group

"As the advertising landscape transforms rapidly, Bob will expand upon our commitment to deliver advertisers a bridge from traditional to transformational media platforms," said Close. "Our networks have advertising opportunities on every type of consumer platform available today from TV to on-demand to wireless. The development of innovative advertising applications with all these platforms is a priority for us, and I'm thrilled to have Bob join us and solidify our position as innovative marketing partners"

"Bob will bring us a perspective from the agency and client side that will be very valuable in building a bigger bridge to the advertising community," added Larry Divney, President, MTV Networks Ad Sales. "I'm very happy Bob will be joining us."

John Shea, Executive Vice President Integrated Marketing, MTV Networks Music Services, said, " As we build out our commitment to follow our audiences to all screens, we are looking forward to having Bob on the team as we continue to connect our brands to our clients' brands with innovative approaches."

"As our industry explodes with new opportunities and platforms to reach consumers, I'm very excited to be working at MTVN, a company known for innovation and tireless audience behavioral research," said Flood. "The digital media environment is providing advertisers with many new vehicles to connect to consumers, and MTV Networks' brands are at the forefront of this dynamic. I'm excited to be working with this exceptional management team and these incredible brands in developing Strategic Media Concepts for advertisers".

Flood was most recently Executive Vice President Director of Electronic Media, Optimedia International where he led campaigns major brands including BMW, T-Mobile and Garnier.

About MTV Networks:

MTV Networks, a unit of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, MTVN INTERNATIONAL and THE SUITE FROM MTV NETWORKS which includes LOGO, NOGGIN, VH1 Classic and 10 additional digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV Networks

CONTACT: Jeanine Smartt of MTV Networks, +1-212-846-7437; David Bittler
of MTV Networks, +1-212-846-5263

Web site: http://www.mtv.com/

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