Imperia Entertainment's 'All That I Need' Set to Open December 2, 2005

Imperia Entertainment's 'All That I Need' Set to Open December 2, 2005

Audience Members May Profit

BEVERLY HILLS, Calif., Nov. 8 /PRNewswire-FirstCall/ -- In a bold move that parallels the very nature of Imperia Entertainment's (Pink Sheets: IPRE) "All That I Need," an independent film that received a standing ovation at the Cannes International Film Festival, distributor Imperia Entertainment, Inc. has announced that four lucky winners will receive a portion of the estimated $5 million in box office receipts from its theatrical debut in selected cities. The contest is simple: Submit the most sold ticket stubs along with a completed contact form and - Voila! - you could win 5%, 3%, 1%, or 1/2% of the first week's ticket sales.

Imperia's president, James Hergott, commented, "To our knowledge a movie company has never offered to give away a percentage of its box office as part of a contest. This could be a significant amount of money for the winners, depending on how the movie does." Such innovation is rare in Hollywood but par for the course in Hergott's company. Hollywood has been plagued by high-priced productions that elicit weak box office response; Imperia represents a new business model sure to capture industry watchers' eyes.

For example, the highly anticipated release is likely to make a stir in Orange County, where the film was set, shot, and produced. With local actors who are willing to chain themselves to theater doors and streak across a sports field as live advertising (they are willing, in fact, to do just about anything except divulge whether or not the storyline is true; they're under contract to maintain secrecy), "All That I Need" is garnering attention from multiple sources. Acension Pictures says, "It definitely has all the elements it needs to be a top-seller ... there is a strong possibility that it may be a first weekend sell-out." And Latest Magazine calls it "A powerful film with a powerful message." The actors have already split into groups to cover each city where the film will be playing in a grassroots promotion that began last weekend in Philadelphia and New Jersey.

The film itself is all anyone really needs to understand its nascent success. A cinema verite film in the genre of "The Blair Witch Project," the story explores how jealousy and greed combine to create tensions and friendship-testing pressures on a group of young people who start a money- making pyramid scheme. The "fly on the wall" approach to storytelling and the open, honest portrayals by up-and-coming actors draws the audience into their world of schemes and dreams.

"All That I Need" will be released on December 2, 2005, in select theaters in Scottsdale, Alhambra, Irvine, Foothill Ranch, Sacramento, Roseville, San Diego, Chula Vista, Emeryville, San Francisco, Lakewood (CO), Gainesville, Orlando, Tampa, Palm Beach, Lincolnshire (IL), Las Vegas, North Brunswick (NJ), Elyria (OH), Warrington (PA), Knoxville (TN), Austin, Fort Worth, Houston and San Antonio.

Visit http://www.allthatineed.com/ for up-to-date film information and http://www.imperiaentertainment.com/ for full contest rules.

Contact:

James Hergott
Imperia Entertainment, Inc.
310-275-0089

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Imperia Entertainment, Inc.

CONTACT: James Hergott of Imperia Entertainment, +1-310-275-0089

Web site: http://www.allthatineed.com/
http://www.imperiaentertainment.com/

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