Coco's Bakery Restaurant Partners With Warner Home Video for Holiday Promotion

Coco's Bakery Restaurant Partners With Warner Home Video for Holiday Promotion

Partnership to Promote Coco's Fresh-Baked Holiday Pies and the Release of Warner Home Video's The Polar Express DVD

CARLSBAD, Calif., Nov. 7 /PRNewswire/ -- Coco's Bakery Restaurant announced today its partnership with Warner Home Video to promote the November 22 release of The Polar Express DVD this holiday season. From November 1, 2005 through January 3, 2006, any Coco's guest that purchases a fresh-baked whole pie will receive a $5 mail-in rebate for Warner Home Video's The Polar Express DVD.

"The Polar Express is a classic holiday tale; as classic as Coco's pies for the holidays. This partnership is a the perfect collaboration for Coco's and combines two great family brands bringing the magic of the seasons to all of our guests who have long loved Coco's for our warm and welcoming family friendly environment," said Sam Borgese, president of Catalina Restaurant Group, Inc., parent company of Coco's Bakery Restaurant.

On November 1st, participating Coco's will begin distributing the $5 rebate forms to every guest who purchases a whole fresh-baked pie. Additional promotional efforts include Coco's new Polar Express-themed kids menu with graphics and games from the movie as well as a new pie created specially for the Polar Express DVD release: The Polar Express Peppermint Cheese Pie. The new pie is a magical creation of peppermint cheese swirl filling on a chocolate cookie crust topped with whipped cream and candy canes baked fresh in the restaurant daily and perfect for any holiday gathering.

"Coco's is the perfect partner for The Polar Express," said Chris Baldwin, Warner Home Video's Director of Promotions. "We were looking for a restaurant that appealed to families and could support the holiday theme of The Polar Express. Coco's brings a sense of warmth and holiday spirit that The Polar Express embodies. It's a natural fit," said Baldwin.

Only available for a limited time during the season, some of Coco's ever- popular holiday pies include traditional Pumpkin Pie; Coco's Signature Harvest Pie, a combination pumpkin pie with a layer of pumpkin chiffon; Pumpkin Cheese Swirl Pie, Boston Cream Pie, Black Forest Holiday Cake and Banana Split Pie all baked fresh in the restaurant daily. Other holiday favorites available year round include Pecan Pie, Dutch Apple Pie and Chocolate Cream Pie.

Just in time for the holiday season, Coco's has also introduced gift cards in all of participating restaurants as well as online at www.cocosbakery.com. Gift cards are available in any denomination from $5 to $100.

About Coco's Bakery Restaurant

The origins of the Coco's brand can be traced back to the first store which opened along the Pacific Coast Highway in Corona Del Mar, California in 1948. Today, there are over 100 Coco's Bakery Restaurants in the Western United States and each still employs the same standards of excellence that were the basis for creating the very first store: providing exceptional food at an exceptional value. Under the ownership of Carlsbad, California based Catalina Restaurant Group; the restaurant company strives to give each guest the best experience when dining in one of their restaurants. For more information on Coco's Bakery Restaurants visit www.cocosbakery.com, and for more information on Catalina Restaurant Group visit www.catalinarestaurantgroup.com.

About The Polar Express DVD

Based on the beloved children's book by Chris van Allsburg, The Polar Express is an enchanting story that has been loved around the world by both children and adults for nearly 20 years. Scheduled for release on November 22, Tom Hanks stars in this animated feature, which is the story of a doubting young boy who takes an extraordinary train ride to the North Pole and embarks on a journey of self-discovery.

Source: Coco's Bakery Restaurant

CONTACT: Alison Phillips, cell, +1-619-358-3583, alison@berkmanpr.com,
or Kristin Faulstich, kristin@berkmanpr.com, both of Berkman Communications,
+1-619-231-9977 for Coco's Bakery Restaurant

Web site: http://www.catalinarestaurantgroup.com/

Web site: http://www.cocosbakery.com/

NOTE TO EDITORS: Photos available

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