CEO EXCHANGE, Hosted by Jeff Greenfield, Returns to Public Television to Premiere March 2006

CEO EXCHANGE, Hosted by Jeff Greenfield, Returns to Public Television to Premiere March 2006

WTTW National Productions Brings Back Series Featuring Profiles and Candid Conversations With the World's Most Influential Chief Executive Officers

First Taping at the Wharton School of Business at the University of Pennsylvania to Feature Brian L. Roberts of Comcast Corporation and Harold McGraw III of The McGraw-Hill Companies, CEOs Leading Media in the Digital Age

CHICAGO, Nov. 18 /PRNewswire/ -- WTTW National Productions, the award- winning PBS affiliate in Chicago, announces the return of its renowned business series, CEO EXCHANGE. With an original premiere in February 2000, the fourth season will present ten, one-hour programs featuring in-depth, candid conversations with internationally recognized and respected CEOs from Fortune 500 companies. CEO EXCHANGE, airing weekly on public television stations nationwide beginning March 2006, will take viewers beyond the business discussion to uncover the personal side of each CEO.

Respected broadcast journalist Jeff Greenfield will moderate the programs, which will be taped live before MBA student audiences on the campuses of top business schools throughout the U.S. and Europe. "You can talk to a business leader and ask about products and services, profits and losses, and maybe you'll learn whether you should invest in that company. But considering the scope of what they have to deal with every day of their lives -- how to keep their companies vital in an environment that is utterly different from what it was less than a decade ago; balancing the demands of shareholders with a workplace that respects the needs of its employees -- CEO EXCHANGE is a more vital and relevant series than ever before," says Greenfield.

WTTW National Productions is proud to partner with the human resource management firm, Society for Human Resource Management (SHRM), the exclusive, long-term underwriter for the new season of CEO EXCHANGE.

"We are so delighted that Society for Human Resource Management has made it possible to bring back such a popular series to public television. With the media saturated with the faces and views of politicians, pundits and professional analysts, CEOs arguably have an equal or even stronger influence on our lives, but do not have a regular forum for direct and unfiltered conversation that is accessible to the general public. CEO EXCHANGE is committed to providing that forum," said Dan Schmidt, President and CEO of WTTW.

The first episode of CEO EXCHANGE, themed "Media in the Digital Age," will be taped at The Wharton School of Business at the University of Pennsylvania on November 22. Exploring the rapidly changing world of media, this episode features two CEOs who have arrived at this crossroad from two different directions: cable television and publishing. Brian Roberts heads Comcast Corporation, the #1 cable television provider in the country which is now expanding rapidly into Internet and telephone services. Terry McGraw leads the McGraw-Hill Companies, which are now placing far less emphasis on traditional publishing media in favor of educational and testing products, as well as financial services. Two CEOs, both running businesses founded by their families, on the cutting edge of the communications revolution.

CEO biographical information:

Brian L. Roberts
Chairman and Chief Executive Officer
Comcast Corporation

Brian L. Roberts is Chairman and CEO of Comcast Corporation, one of the nation's leading providers of cable, entertainment and communications products and services. Under his leadership, Comcast has grown into a Fortune 100 company with more than 21.5 million customers and 74,000 employees. Mr. Roberts serves as Chairman of CableLabs, the cable industry's research and development arm and Chairman of the Board of Directors of the National Cable & Telecommunications Association (NCTA). Mr. Roberts previously served as Chairman of NCTA from 1995 to 1996, when the landmark deregulatory 1996 Telecommunications Act became law.

Comcast is the nation's leading provider of cable, entertainment and communications products and services, serving more than 21.5 million cable subscribers and more than 7.7 million high-speed Internet customers. Comcast serves 1.2 million cable telephone subscribers. Comcast is principally involved in the development, management and operation of broadband cable networks and the creation and delivery of programming content. Comcast provides basic cable, digital cable, high-speed Internet and digital phone services.

Mr. Roberts, 46, received his BS from The Wharton School of Finance at the University of Pennsylvania. He and his wife, Aileen, live in Philadelphia with their three children.

Harold (Terry) McGraw III
Chairman, President and Chief Executive Officer
The McGraw-Hill Companies

Harold McGraw III was elected chairman of The McGraw-Hill Companies in December 1999; chief executive officer in 1998; and president and chief operating officer in 1993. He has been a member of The McGraw-Hill Companies' Board of Directors since 1987.

Mr. McGraw has led a transformation of the Corporation, consolidating 15 diverse units into three focused business segments, each one a market leader. In Financial Services, Standard & Poor's is the world's leading provider of financial analyses and risk assessments. In Education, McGraw-Hill Education is a leader in the U.S. K-12 education market as well as in the higher education and professional markets. In Information and Media Services, the Corporation is a preeminent provider of essential news, information, analysis and solutions globally through Business Week, J.D. Power and Associates and leading portals for the energy, construction and aviation industries.

Mr. McGraw, 57, received an M.B.A. from The Wharton School at the University of Pennsylvania in 1976 and a B.A. from Tufts University in 1972.

CEO EXCHANGE is produced by WTTW National Productions, a division of Window to the World Communications, Inc. For fifty years, WTTW has been a source of education, information and entertainment, providing Chicago, the Midwest and the nation with high-quality television programs. WTTW, the most- watched public television station in the country, has won numerous awards for local and national programming, including television's highest honor, the George Foster Peabody Award. Its landmark innovative series and original productions include the critically acclaimed performance showcases Center Stage, Soundstage and Legends of Jazz with Ramsey Lewis; the original consumer's guide to the movies, Sneak Previews; MEXICO -- One Plate at a Time with Rick Bayless and Mini-Med School.

WTTW is a member of the Public Broadcasting System (PBS), the network that distributes critically acclaimed programs such as Masterpiece Theatre, Frontline, and the The NewsHour with Jim Lehrer.

The Society for Human Resource Management (SHRM) is the world's largest association devoted to human resource management. Representing more than 200,000 individual members, the Society's mission is to serve the needs of HR professionals by providing the most essential and comprehensive resources available. As an influential voice, the Society's mission is also to advance the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy. Founded in 1948, SHRM currently has more than 500 affiliated chapters within the United States and members in more than 100 countries. Visit SHRM Online at http://www.shrm.org/ .

Executive In Charge: C. Parke Richeson
Executive Producer: Julie Anderson
Series Producer: Kevin Smith

For photography or production images visit http://www.wttw.com/ceoexchange or Shaunese Teamer, steamer@wttw.com .

Source: WTTW National Productions

CONTACT: Shaunese Teamer of WTTW National Productions, +1-773-509-5441

Web site: http://www.networkchicago.com/
http://www.shrm.org/
http://www.wttw.com/ceoexchange

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