XOGO(TM) Electronic Gamecard Spearheads Clear Channel's TV Viewership Drive at WJTC TV UPN-44

XOGO(TM) Electronic Gamecard Spearheads Clear Channel's TV Viewership Drive at WJTC TV UPN-44

NEW YORK, October 14/PRNewswire-FirstCall/ -- Electronic Game Card, Inc (OTCBB: EGMI), the US rewards based
games company, today confirmed that Alabama's WJTC-TV UPN-44 is to use the
XOGO(TM) electronic GameCard in a major month long promotion to increase
viewership for the station's 5pm-7pm program schedule. The promotion is set
to break late October and run for 28 days. WJTC TV UPN-44 is owned and
operated by Clear Channel Communications.

Targeting the 18-34 female audience, XOGO(TM) GameCards are to
be given to 10 of the station's major advertisers for distribution to the
public. Cardholders will then be able to play their XOGO(TM) electronic
GameCard each day of the promotion. The winning number sequence for the day
will be revealed during the 5pm-7pm early evening schedule. Holders of
winning numbers will be able to redeem their Xogo GameCard by logging onto
the station's website the following day with an overall prize winner
announced on the final day of the promotion.

Michelle Ritter, Multi-Media Director at WPMI-NBC15 and
WJTC-UPN44, commented:

"Our focus at the station is to engage fully with our
audience. And for today's modern viewer that means having a two-way,
interactive relationship. The XOGO(TM) provides an ideal,
entertaining-to-play, medium through which to achieve this goal."

Approximately the size of a US driver's license and weighing
less than half an ounce, the XOGO(TM) GameCard features LCD windows in which
numbers can be spun daily by the user pressing touch pads on the card. All
XOGO(TM) GameCards feature proprietary technology incorporating sophisticated
prize checking security codes - the GameCards having been approved by
international insurers and used by US lottery organizations.

John Bentley, Chairman of Electronic Game Card, Inc,
commented:

"We are delighted to see XOGO(TM) GameCards being validated in
the TV sector by a major television channel. It builds on the success that
the GameCards have had to date in the radio promotion arena where response
rates have run at an impressive 38%."

Based in Mobile, AL/Pensacola, FL, WJTC-TV UPN-44 is part of
Clear Channel, the US's 8th largest media owner comprising over 30 television
channels and 1200 radio stations. Programs in WJTC's 5pm-7pm schedule will
include My Wife & Kids, King of the Hill, The Simpsons, and That 70's Show.

About Electronic Game Card

Electronic Game Card, Inc., is a listed corporation (OTCBB:
EGMI) distributing reward based digital games. Electronic Game Card owns a
unique proprietary US pocket sized digital game platform known as an
electronic extended play GameCard which has multiple applications for several
industries. These include the "instant" lottery and charitable markets as
well as the sales promotions reward and competition markets. EGC has
developed its sales promotion range under the XOGO(TM) brand. For further
information please visit www.electronicgamecard.com, and www.xogo.net

Notes to editor

1) Images of the XOGO(TM) GameCard available on request

Source: Electronic Game Card Inc

EGC Contacts: Press relations David Owen (gth media - USA) +1-212-672-1870, david@gthmedia.com. Toby Hall (gth media - EUROPE) +41-22-747-7501, toby@gth.co.uk. Corporate John Bentley (EGC - CEO USA) +1-646-723-8936, John.Bentley@electronicgamecard.com. Product Jeff Goodman +1-646-723-8936, (XOGO Director of Sales), jeff.goodman@xogo.net

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