SBS Shareholders Approve Proposed Acquisition by Permira and KKR

SBS Shareholders Approve Proposed Acquisition by Permira and KKR

LUXEMBOURG, October 3/PRNewswire/ -- SBS Broadcasting S.A. (NASDAQ: SBTV ; Euronext Amsterdam N.V.: SBS)
announces that the proposed acquisition of SBS's business by an entity
controlled by funds advised by two leading private equity firms, Permira and
KKR, was approved by its shareholders at the extraordinary general meeting of
SBS's shareholders held today in Luxembourg. SBS's shareholders also approved
the related resolutions set out in the Shareholders Circular that was
distributed on September 1, 2005 in relation to the transaction.

SBS expects that the closing for the transaction will occur in
the second half of October 2005, following the satisfaction or waiver of the
remaining conditions precedent included in the Sale and Purchase Agreement
for the transaction, and that the distribution to shareholders of sale
proceeds and related amounts and payments to option holders will occur
shortly thereafter. The remaining conditions precedent, which are described
in the Shareholders Circular, include receipt of competition clearance from
the European Commission. SBS plans to announce when the remaining conditions
precedent have been satisfied or waived and the closing date has been
established.

Forward-Looking Statements

The statements in this press release regarding the expected
timing for the closing of the transaction, the distribution of sale proceeds
and related amounts to shareholders, and payments to option holders are
forward-looking. Forward-looking statements are by their nature uncertain and
the actual timing for these events may differ. For information regarding
factors that could affect the closing of the transaction, the distribution to
shareholders and payments to option holders, please see the Shareholders
Circular, which is available on SBS's website at www.sbsbroadcasting.com.

About SBS Broadcasting S.A.

SBS is a European commercial television and radio broadcasting company
with operations in Western and Central Europe. Countries where SBS currently
has broadcasting assets include: Belgium (Flanders), Denmark, Finland,
Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: www.sbsbroadcasting.com

Source: SBS Broadcasting

Investors: Michael Smargiassi/Jon Lesko, Brainerd Communicators, Tel: +1-212-986-6667, Press:
Jeff Pryor, Pryor & Associates, Tel: +1-818-338-3555, Mobile: +1-818-730-0770

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