Ratings Gap Between Rush Limbaugh and Liberal Talkers Looms Large

Ratings Gap Between Rush Limbaugh and Liberal Talkers Looms Large

LOS ANGELES, Oct. 26 /PRNewswire/ -- According to the Arbitron Summer 2005 ratings survey for New York, Los Angeles, and Chicago, Mr. Rush Limbaugh beat liberal talkers in the ratings game. In New York, Mr. Limbaugh's Persons 12+ audience is more than three times larger than Mr. Franken's audience. Heard Monday through Friday on WABC-AM from noon-3 p.m., The Rush Limbaugh Show scored, among Persons 12+, a 4.8 share with an average quarter-hour audience of 159,400 listeners. Mr. Al Franken, who airs at the same time on WLIB-AM, has a Persons 12+ share of 1.4 with an average quarter-hour audience of 47,800 listeners. Mr. Jerry Springer also airs on WLIB-AM and has a Person 12+ share of 1.0 with an average quarter-hour audience of 30,100.

Below are their rankings among all AM and FM programming for Persons 12+ in New York:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-persons 12+)
Rush Limbaugh 4.8 159,400 3
Al Franken 1.4 47,800 23
Jerry Springer 1.0 30,100 27

In Los Angeles, The Rush Limbaugh Show is heard Monday through Friday on KFI-AM from 9 a.m.-noon and scored a Persons 12+ share of 4.8 with an average quarter-hour audience of 112,700 listeners. Mr. Franken, who airs at the same time on KTLK-AM, scored among Persons 12+ a 1.3 share with an average quarter-hour audience of 29,500 listeners. Mr. Limbaugh ranks #1 in his daypart for Persons 12+ and draws 3.5 times the listeners of Mr. Franken.

In addition to Mr. Limbaugh and Mr. Franken, here are the numbers for liberal talker Mr. Ed Shultz, who broadcasts at a different time:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-persons 12+)
Rush Limbaugh 4.8 112,700 1
Al Franken 1.3 29,500 28
Ed Shultz 0.9 22,900 33

Heard Monday through Friday on WLS-AM in Chicago from 11 a.m.-2 p.m., The Rush Limbaugh Show scored a Persons 12+ share of 5.9 with an average quarter-hour audience of 96,300 listeners. Mr. Franken, who airs at the same time on WCPT-AM, scored among Persons 12+, a 0.9 share with an average quarter-hour audience of 14,900 listeners. Mr. Limbaugh ranked #1 in his daypart and draws 6.5 times the listeners of Mr. Franken.

In addition to Mr. Limbaugh and Mr. Franken, here are the numbers for other liberal talkers in Chicago, who broadcast at a different time:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-persons 12+)
Rush Limbaugh 5.9 96,300 1
Al Franken 0.9 14,900 29
Ed Shultz 0.9 14,300 31
Jerry Springer 0.4 6,500 42

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts.

Source: Premiere Radio Networks

CONTACT: Amir Forester of Premiere Radio Networks, +1-818-461-5404

-------
Profile: intent