Hurray! Signs Up ''Super Girl'' Finalist and Enters Digital Music Production and Distribution

Hurray! Signs Up ''Super Girl'' Finalist and Enters Digital Music Production and Distribution

BEIJING, Oct. 26 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a provider of advanced wireless value-added services and mobile telecommunication network software in China, announced that it has, together with Huayi Brothers Music Co., signed a multi-year contract with Liangying Zhang, an upcoming singer and pop star in China, to produce her first and future albums.

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Zhang is the third place titlist in recent popular ''Super Girl'' national TV contest, which drew hundreds of thousands of contestants through dozens of rounds of regional preliminaries. The top three finalists were determined by number of SMS votes from TV audiences nationwide. Huayi Brothers is a leading movie and music producer in China and Huayi Brothers Music is its subsidiary that focuses on artist development, music creation and production, and record distribution in China.

Commenting on this event, Hurray!'s Chairman and Chief Executive Officer, QD Wang, said, ''We are pleased to partner with Huayi Brothers, best known movie and music producer in China, in signing up Liangying Zhang, a young artist of proven popularity and super star potential. This initiative combines the best artist development and music production expertise with leading edge digital and mobile music distribution capability in China. It further demonstrates Hurray!' vision for and leadership in redefining music production and distribution in China.''

About Hurray! Holding Co., Ltd.

Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks.

In addition, Hurray! designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that Liangying Zhang will not be as popular among China's mobile phone users as management expects; Hurray!'s ability to maintain its relationships with Liangying Zhang, Huayi Brothers, Huayi Brothers Music Co., and other partners; continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Phoebe Meng
Investor Relations Officer
Tel: +86-10-6518-8989 x6806
Email: yfmeng@hurray.com.cn

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Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Officer, +86-10-6518-8989 x6806
or email, yfmeng@hurray.com.cn

Web site: http://www.hurray.com/

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