Fuse, Deep Focus & MySpace Team up to Offer MySpace Members a Dynamic Platform to Showcase Music and Become the Next Video Star on Fuse Video On-Demand

Fuse, Deep Focus & MySpace Team up to Offer MySpace Members a Dynamic Platform to Showcase Music and Become the Next Video Star on Fuse Video On-Demand

NEW YORK and BROOKLYN, N.Y., Oct. 26 /PRNewswire/ -- fuse, the nation's only all-music, viewer-influenced television network; Deep Focus, a leading interactive entertainment marketing agency; and MySpace.com, the pre-eminent domain where young bands and fans share and discover new music, today announced the launch of an innovative promotion to find and launch the next big video star.

From now until November 4, young musicians will have the opportunity to go on to myspace.com/fuse and upload 1 - 3 minute videos for consideration to a dedicated fuse group page on MySpace. Judges from fuse and Deep Focus will select five finalist videos to be posted on the contest site beginning November 7. Site-goers will have a week to cast a vote for their favorite video. Beginning November 15, the number-one vote getter will receive extensive airplay and promotion on fuse's popular VOD service, fuse Video On- Demand, and MySpace - making them the next big video star.

"Like everything we do, this promotion empowers music fans to help their favorite underground bands take the next step - to gain vital exposure on the most edge-pushing and music-centric brand in music television - fuse," commented Joe Glennon, fuse's Senior Vice President of Distribution.

The promotion is very much in line with fuse and MySpace's mission to create a rich, branded social networking experience built around the love of music. The fuse-branded promotional site also serves to drive traffic to the competing bands' sites housed at MySpace, access to additional mp3s, photography, bios, lists and more. In addition, the fuse group page provides a lively social forum for discussion and debate on not only the entries, but all things music.

"This campaign was a natural fit, as it brings together the top cable network for music videos (fuse) with the top destination for independent bands to thrive and showcase themselves in an interactive forum (MySpace)," said Ian Schafer, CEO and Founder of Deep Focus.

About Fuse:

fuse is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials -- all rooted in the music experience. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment - TV, online, and interactive games - and by incorporating their opinions and suggestions into its on-air and online programming. More information about fuse is available at http://www.fuse.tv/.

About Deep Focus

Deep Focus (http://www.deep-focus.net/) develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz- generating websites, integrated promotions, PR & grassroots marketing strategies, and good karma for each of its clients. Deep Focus is founded by entertainment industry veterans, and the entire team comes from the entertainment business. They speak the language, and know the unique needs of the industry, making Deep Focus a true partner in the success of each client's brand. Deep Focus has launched numerous successful (and award-winning) campaigns for clients such as HBO, AOL, Miramax and Dimension Films, Sony/BMG Records, Atari, 20th Century Fox International, Universal Music Group, and Nickelodeon Home Video. Headquartered in New York, with a newly-opened Los Angeles office, Deep Focus is privately-held.

About MySpace.com

MySpace.com is the premier lifestyle portal for networking online. By integrating web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, classified listings, events, groups, chatrooms, and user forums, MySpace has created a connected community where users put their lives online. As the number fourth ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind. MySpace is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off, with their friends.

* Among the top 2000 domains. comScore Media Metrix, August 2005.

For more information on comScore Networks, please go to http://www.comscore.com/

Source: Fuse

CONTACT: Amy Lynn for Fuse, +1-212-324-3444, or alynn@fuse.tv; or
Caroline Bruderer for Deep Focus, +1-949-640-0044, or cr@k-linepr.com; or Dani
Dudeck for MySpace, +1-323-202-1890, or dani.dudeck@edelman.com

Web Site: http://www.fuse.tv/
http://www.deep-focus.net/
http://www.myspace.com/fuse
http://www.comscore.com/

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