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Monday, October 17, 2005

CeRoma Partners With ARM to Develop Next-Generation Digital TV Set-Top Boxes

CeRoma Partners With ARM to Develop Next-Generation Digital TV Set-Top Boxes

CeRoma has Licensed the ARM1136J(F)-S and ARM7TDMI Processors With the Artisan High-Speed Library to Develop High-Performance, Consumer Devices

TEL AVIV, Israel and CAMBRIDGE, England, October 17/PRNewswire/ -- CeRoma, a leading designer and manufacturer of advanced system-on-chip
(SoC) solutions for digital video broadcasting, and ARM (LSE: ARM);
(Nasdaq: ARMHY) today announced that CeRoma will integrate the
ARM1136J(F)-STM processor and ARM7TDMI(R) processor into its new Giraffe
SoC solutions. CeRoma's Giraffe SoC technology will use these ARM(R)
processors and the Artisan(R) SAGE-HS(TM) high-speed library to deliver a
high-performance, single-chip solution for digital video broadcasting (DVB)
and internet protocol television (IP-TV), in high-volume consumer products.

"Consumers are demanding enhanced interactive services and greater
variety from digital television services, which opens up a huge opportunity
for the broadcast sector," said Trevor Neal, vice president, Sales and
Marketing, CeRoma. "As DVB and IP-TV services become more advanced, CeRoma
needs high-performance, low-cost processors capable of powering
next-generation digital television products. CeRoma chose the ARM1136J(F)-S
processor because of its strong multimedia performance."

"Next-generation television products require sophisticated features
including both IP and DVB reception and high definition video decoding. The
decision to integrate ARM processor and Physical IP solutions in CeRoma's
Giraffe SoC, demonstrates the strong performance these products offer," said
Shlomo Rosenberg, Israel country manager, ARM. "DVB and IP-TV technologies
will offer a new approach for broadcast delivery and we are committed to
enabling our Partners to capitalize on this opportunity by providing
flexible, reliable products capable of meeting the demands of future DVB
technology."

About CeRoma

CeRoma manufactures solutions for next generation, high volume digital
television products. Founded in Israel in 2005, CeRoma has established a
highly qualified team of industry experts from the digital television and
networking industries. CeRoma's customers are world-wide industry leaders in
digital television and IP-TV. info@ceroma-labs.com

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 16/32-bit RISC microprocessors, data engines, 3D
processors, digital libraries, embedded memories, peripherals, software and
development tools, as well as analog functions and high-speed connectivity
products. Combined with the company's broad Partner community, they provide a
total system solution that offers a fast, reliable path to market for leading
electronics companies. More information on ARM is available at
http://www.arm.com.

ARM and ARM7TDMI are registered trademarks of ARM Limited. ARM1136J(F)-S
and SAGE-HS are trademarks of ARM Limited. Artisan Components and Artisan are
registered trademarks of ARM Physical IP, Inc., a wholly owned subsidiary of
ARM. All other brands or product names are the property of their respective
holders. "ARM" is used to represent ARM Holdings plc; its operating company
ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.;
ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium
N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Technologies Pvt.
Ltd.; and ARM Physical IP, Inc.

Source: ARM Ltd

ARM PRESS OFFICE: +44-208-846-0797. Niall O'Malley, Text 100
+44-208-846-0740, londonarm@text100.co.uk, Michelle Spencer
ARM, +44-1628-427780, michelle.spencer@arm.com. CeRoma Press Information, Trevor Neal, +972-4-6377-844, trevorn@ceroma-labs.com

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