arvato mobile Further Strengthens Successful Cooperation With T-Online

arvato mobile Further Strengthens Successful Cooperation With T-Online

HAMBURG, Germany, October 10/PRNewswire/ --

- New Mobile Entertainment Platform Deployed

arvato mobile is developing its existing cooperation with T-Online.
arvato mobile, a subsidiary of the internationally networked media service
provider arvato AG, supplies both special content and technical services.
With the relaunch of www.onhandy.de, T-Online's mobile portal, customers are
being offered considerably enhanced usability. This is, above all, enabled
by Entertainment Platform (EP2) from arvato mobile which also ensures the
latest products are always made available.

A particularly convenient feature of this platform is that from now on
content is assigned to the appropriate model of mobile phone so that faulty
operation is avoided. Customers therefore only see an overview of the
products supported by their selected mobile phone. Furthermore, the use of
clearer illustrations simplifies the entire ordering process.

The newly integrated product line of video ring tones combining videos
and sound are guaranteed to provide no end of audiovisual fun. You want to
experience callers in full motion when your phone rings? No problem. Whenever
a call arrives the video is played together with the appropriate sound.

arvato mobile and T-Online are therefore further developing their
successful cooperation. At the IFA World of Consumer Electronics fair,
T-Online already presented a technical innovation developed by arvato mobile:
content can now be accessed easily and conveniently on mobile devices via the
mobile portal T-Online. This solution too is based on Entertainment
Platform (EP2), which is a unique combination of content management software,
portal solution and handset-specific distribution of mobile content.

About Entertainment Platform 2 (EP 2):

arvato mobile Entertainment Platform 2 (EP2) is currently used to supply
mobile content to mobile network operators and Internet service providers in
more than 35 countries. The unique combination of content management
software, portal solution and handset-specific distribution of mobile
entertainment content provides partners from the music, games and
entertainment industry with a cost-effective solution for delivering master
formats while, at the same time, ensuring the best possible distribution and
precise billing of royalty shares. EP2 therefore makes available today's most
sophisticated content and technology package to network operators and other
B2B customers. EP2 is being enhanced continuously with functions such as
recommendation, intelligent search, content promotion and 3G content
distribution.

About arvato mobile:

As the leading mobile entertainment provider in Europe arvato
mobile, a subsidiary of arvato Bertelsmann AG, develops mobile solutions for
network operators, media companies and internet portals and offers its
clients complete content, category and royalty management. The partner
network stretches worldwide over 47 countries in five continents. Thus arvato
mobile works very closely with the music industry as well as rights holders
in the film, TV and gambling world. At www.handy.de there are e.g. logos,
ring tones, Java games, SMS greetings and mailbox messages for our end
customers - but also a vast choice of handsets, accessories and mobile phone
contracts. More than five million registered users and 660,000 unique users
per month make handy.de one of the leading mobile entertainment portals in
Germany (AGOF internet facts 2005-I). For further information go to:
www.arvato-mobile.com

Contact

Corelations
Anja Schlumberger, Telephone: +49-40-6461-5291
Cornelia Busse, Telephone: +49-40-6461-5305
Wandsbeker Strasse 3-7
22172 Hamburg
Fax: +49-40-6461-5492
Mail: anja.schlumberger@corelations.de
Mail: cornelia.busse@corelations.de

Source: arvato mobile

Corelations, Anja Schlumberger, Tel: +49-40-6461-5291, Cornelia Busse, Tel: +49-40-6461-5305, Fax: +49-40-6461-5492, Mail: anja.schlumberger@corelations.de, Mail: cornelia.busse@corelations.de

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Profile: intent