YooMedia Launches FremantleMedia Titles on UK Digital Cable TV

YooMedia Launches FremantleMedia Titles on UK Digital Cable TV

LONDON, September 14/PRNewswire/ -- YooMedia plc, the interactive media group, today announces that ntl and
Telewest, the UK digital cable operators, have approved two new branded
interactive television games for the YooPlay games portal.

The new games are based on the popular TV shows Blockbusters and Baywatch
and have been developed by YooMedia under license from FremantleMedia, one of
the largest international creators and producers of programme brands in the
world and the company responsible for hit programmes such as Pop Idol, The
Bill, Rainbow and The Price Is Right.

Blockbusters Gold Run is a single-player, interactive television version
of the popular TV game show. Players have to complete a gold run by correctly
answering the questions and creating an unbroken line from one side of the
board to the other. Baywatch Slots allows players to enjoy the classic casino
game for fun and both games allow players to earn points and qualify to win
great prizes.

YooPlay is one of the most entertaining interactive game experiences on
UK digital television and is the only games portal found on all UK digital TV
platforms including Sky, ntl, Freeview and Telewest. The games announced
today can be played by all UK digital cable subscribers using their TV
remotes on a pay-per-play basis.

Neil MacDonald, YooMedia Group MD, said: "This deal is another important
step in bringing entertaining and engaging content to our YooPlay interactive
games portals. Blockbusters and Baywatch are huge brands and will be
instantly recognisable by our game loving audiences."

Dom Wheeler, Vice President, Licensing, UK, FremantleMedia Licensing
Worldwide added: "We are really pleased with the great work YooMedia has done
in translating some of our classic brands into the interactive television
space. These games are yet another example of how well our portfolio of
brands travel in a multi-media environment and we're delighted to offer fans
even more ways to interact with their favourite shows."

UK digital cable subscribers can find YooPlay by accessing the
interactive menu and selecting YooPlay Games.

YooMedia is a leading provider of commercial TV, iTV, internet and mobile
content and services to the UK media market. www.yoomedia.com

FremantleMedia is the production business of the RTL Group, Europe's
largest television and radio broadcast company.www.fremantlemedia.com

Source: YooMedia plc and FremantleMedia

Remy Minute, YooMedia, T: +44-207-462-0870. Lynne-Mei Lee, FremantleMedia, T: +44-207-691-6782

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