Wasserman Media Group Expands Operations Into Europe
Wasserman Media Group Expands Operations Into Europe
LOS ANGELES and LONDON, September 19/PRNewswire/ --
- Prominent Sports Marketing Veteran, Jeff Slack, and MotoGP Athlete
Managers Jamie Dobb and Randy Mamola Join WMG's Europe Group
Wasserman Media Group (www.wmgllc.com), a leading sports and
entertainment management, marketing and content company is expanding its
operations in Europe. London is the fifth hub for the Los Angeles based WMG,
which also has offices in New York, North Carolina and San Diego. To support
naming rights, sponsorship and athlete representation opportunities in the
European sports market, WMG hired an accomplished executive team with
specific success in that territory.
"By committing to a European presence, we're expanding our footprint and
leveraging our relationships, resources and experience to create further
success for athletes, brands and properties globally," said Casey Wasserman,
Chairman and CEO, Wasserman Media Group. "Jeff, Jamie and Randy's
contributions and success will be of tremendous benefit to our clients as we
bbuild our European base.
Wasserman Media Group's European expansion also follows recent
announcements that London based Quintain Estates Development named WMG
Marketing as the exclusive commercial marketing and naming rights agency for
Wembley London. Last year WMG Marketing represented Arsenal football club in
a historic naming rights deal with Emirates Airlines.
Jeff Slack joins WMG Marketing as Executive Vice President, European
Sales and brings over 15 years of international sports marketing, business
development and financing expertise. Prior to WMG, Slack founded Elyisum
Advisors, a leading marketing and consulting firm, where he worked with top
European soccer clubs and brands including Zero9, Odeco Sports and Toyota.
Slack also served as CEO, F.C. Internazionale Group and spearheaded all
business affairs for the Inter Milan football club, as well as led stadium
operations restructuring, and grew the sponsorship program division by 300%.
Slack also held senior level sales and marketing positions at The Muller
Sports Group, Falk Associates Management Enterprises, and handled the
marketing strategy for Michael Jordan, Patrick Ewing, and Budweiser. As a
member of the WMG Marketing division, Slack will oversee strategic
sponsorship and naming rights sales and opportunities for Europe. Slack
reports to Jeff Knapple, President, WMG Marketing.
Through its roster of high profile athletes and corporate sponsorship
deals, WMG Management is recognized as the leading action sports management
company. Led by Steve Astephen, the group represents superstars and manages
blue chip sponsorships for their athletes. Jamie Dobb and Randy Mamola were
brought on to extend WMG Management's established representation business
into European territories, signaled by the company's move into the MotoGP
category. Dobb is the most successful and widely recognized Motocross racer
in the UK and an 11-time Grand Prix winner. Mamola is regarded as the most
exciting and charismatic Grand Prix motorcycle racer of his generation, and
has won 13 Grand Prix races. During their careers, each represented and
negotiated their individual high profile sponsorships. The duo has already
signed five athletes, including John Hopkins, Casey Stoner and Marc DeReuver,
and reports to Bob Moore, Vice President, MotorSports, WMG Management.
About Wasserman Media Group
Wasserman Media Group, LLC (www.wmgllc.com) is a leading sports and
entertainment management, marketing and content company. WMG's complementary
divisions collectively represent some of the industries' most recognized
athletes and brands. The management business handles top talent including
sports superstars Travis Pastrana and Dave Mirra. WMG Marketing secures
naming rights for popular sports and entertainment destinations, generates
corporate sponsorships, and develops marketing programs for leading consumer
brands. WMG recently launched a content business with Studio411, a full-scale
production studio with comprehensive retail distribution and marketing
capabilities. Wasserman Media Group is also the holding company for the Los
Angeles Avengers of the Arena Football League.
Web site: http://www.wmgllc.com
Source: Wasserman Media Group
Melissa Zukerman of Zukerman PR, +1-310-407-0361, fax +1-310-882-4476, mobile +1-310-717-8764, for Wasserman Media Group
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