NFL Players Share Other Career Ambitions in PLAYERS INC's 'Helmets Off: Out of Their League' Airing in October on FSN

NFL Players Share Other Career Ambitions in PLAYERS INC's 'Helmets Off: Out of Their League' Airing in October on FSN

Helmets Off: Out of Their League, Presented by EA SPORTS and Reebok, Is the Fourth of Six Monthly PLAYERS INC Television Specials Giving Fans an Inside Look at Life as an NFL Player

WASHINGTON, Sept. 27 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, is partnering with Electronic Arts and Reebok to present "Helmets Off: Out of Their League," the fourth of six monthly television specials created and produced by PLAYERS INC. Featuring five of the NFL's biggest names, the half-hour show will air on FSN throughout the month of October.

This month's installment asks Kurt Warner (Arizona Cardinals), David Akers (Philadelphia Eagles), Chad Johnson (Cincinnati Bengals), Dhani Jones (Philadelphia Eagles), and Brian Westbrook (Philadelphia Eagles) the same question: What would do you want to do once your NFL career is over? Some players were realistic, while others were living a fantasy.

The special begins with Warner visiting the set of Wheel of Fortune, where Pat Sajak teaches him the ins and outs of the game show business. Johnson and Jones then take a stab at Hollywood careers by training with well-known acting coach Scott Sedita of E!'s hit show "The Fight for Fame." Westbrook is featured visiting a premiere horse farm in Pennsylvania, where he discovers what it takes to breed the next Triple Crown winner, while the cameras also go along for a ride with Akers, who experiences the thrill of race car driving at the Richard Petty Driving School in Richmond, Va.

Visit www.nflplayers.com for updated local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the for-profit licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. PLAYERS INC activities include retail licensing, corporate sponsorships, special events, radio and television projects, publishing and other promotional programs. PLAYERS INC schedules more than 3,500 NFL player appearances each year. For more information, please visit www.nflplayers.com.

(Regional broadcast schedules follow -- more cities and air dates will be added throughout the month)

HELMETS OFF '05 #4
OUT OF THEIR LEAGUE
Length: 0.50 hour
Clearance Report - compiled 9/15/05

Network - Date - Time - Zone - L,D,R - Subscribers (mil)
FSN ARIZONA Sat - 10/01/2005 08:30 PM Mountain-Arizona Delay 1,857
FSN ARIZONA Mon - 10/03/2005 03:30 PM Mountain-Arizona Delay 1,857
FSN BAY AREA Sat - 10/01/2005 03:00 PM Pacific Delay 4,177
FSN BAY AREA Mon - 10/03/2005 03:30 PM Pacific Delay 4,177
FSN BAY AREA Sat - 10/15/2005 02:00 PM Pacific Repeat 4,177
FSN CHICAGO Sat - 10/01/2005 02:00 PM Central Delay 4,074
FSN CHICAGO Mon - 10/03/2005 03:30 PM Central Delay 4,074
FSN FLORIDA Mon - 10/03/2005 03:30 PM Eastern Delay 4,922
FSN FLORIDA Sat - 10/22/2005 06:00 PM Eastern Repeat 4,922
FSN MIDWEST Sat - 10/01/2005 03:30 PM Central Delay 4,298
FSN MIDWEST Mon - 10/03/2005 03:30 PM Central Delay 4,298
FSN MIDWEST Mon - 10/10/2005 01:00 PM Central Repeat 4,298
FSN MIDWEST Sat - 10/15/2005 11:30 AM Central Repeat 4,298
FSN MIDWEST Mon - 10/24/2005 01:30 PM Central Repeat 4,298
FSN NEW ENGLAND Sat - 10/01/2005 12:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Mon - 10/03/2005 03:30 PM Eastern Delay 4,424
FSN NEW ENGLAND Fri - 10/07/2005 01:30 PM Eastern Repeat 4,424
FSN NEW ENGLAND Sat - 10/22/2005 06:30 PM Eastern Repeat 4,424
FSN NORTH (Minnesota) Sat - 10/01/2005 03:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Mon - 10/03/2005 03:30 PM Central Delay 2,206
FSN NORTH (Minnesota) Sat - 10/22/2005 06:00 PM Central Repeat 2,206
FSN NORTH (Wisconsin) Sat - 10/01/2005 03:00 PM Central Delay 1,584
FSN NORTH (Wisconsin) Sat - 10/01/2005 10:00 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Mon - 10/03/2005 03:30 PM Central Delay 1,584
FSN NORTH (Wisconsin) Sat - 10/15/2005 10:00 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Sat - 10/22/2005 06:00 PM Central Repeat 1,584
FSN NORTHWEST Sat - 10/01/2005 02:00 PM Pacific Delay 3,438
FSN NORTHWEST Mon - 10/03/2005 03:30 PM Pacific Delay 3,438
FSN NORTHWEST Wed - 10/12/2005 12:30 PM Pacific Repeat 3,438
FSN NORTHWEST Sat - 10/29/2005 02:30 PM Pacific Repeat 3,438
FSN OHIO Mon - 10/03/2005 03:30 PM Eastern Delay 4,909
FSN OHIO Wed - 10/12/2005 12:30 PM Eastern Repeat 4,909
FSN OHIO Sat - 10/15/2005 05:30 PM Eastern Repeat 4,909
FSN PITTSBURGH Sat - 10/01/2005 05:30 PM Eastern Delay 3,005
FSN PITTSBURGH Sat - 10/01/2005 02:30 AM Eastern Repeat 3,005
FSN PITTSBURGH Mon - 10/03/2005 03:30 PM Eastern Delay 3,005
FSN PITTSBURGH Thu - 10/06/2005 02:30 PM Eastern Repeat 3,005
FSN PITTSBURGH Thu - 10/13/2005 02:30 PM Eastern Repeat 3,005
FSN ROCKY MOUNTAIN Sat - 10/01/2005 02:00 AM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Mon - 10/03/2005 03:30 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Sat - 10/15/2005 02:30 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Sat - 10/22/2005 02:30 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Sun - 10/30/2005 02:30 PM Mountain Repeat 2,797
FSN SOUTH Mon - 10/03/2005 03:30 PM Eastern Delay 10,634
FSN SOUTH Thu - 10/06/2005 08:00 PM Eastern Repeat 10,634
FSN SOUTH Sat - 10/29/2005 05:00 PM Eastern Repeat 10,634
FSN SOUTH (ACC Football) Sat - 10/01/2005 03:30 PM Eastern Delay 2,500
FSN SOUTHWEST Sat - 10/01/2005 04:00 PM Central Delay 7,992
FSN SOUTHWEST Mon - 10/03/2005 03:30 PM Central Delay 7,992
FSN SOUTHWEST Tue - 10/04/2005 06:30 PM Central Repeat 7,992
FSN SOUTHWEST Mon - 10/31/2005 02:00 PM Central Repeat 7,992
FSN WEST Sat - 10/01/2005 02:00 PM Pacific Delay 6,552
FSN WEST Mon - 10/03/2005 03:30 PM Pacific Delay 6,552
FSN WEST 2 Wed - 10/12/2005 06:30 PM Pacific Repeat 5,652
FSN WEST 2 Wed - 10/26/2005 06:00 PM Pacific Repeat 5,652
COMCAST PHILADELPHIA Mon - 10/03/2005 08:00 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Tue - 10/04/2005 11:00 AM Eastern Repeat 3,127
COMCAST PHILADELPHIA Sat - 10/08/2005 09:30 PM Eastern Repeat 3,127

Live Total* 0
Delay Total* 118,900
First Air Total 118,900
Report Total 118,900

* Repeat airings are included in this report, but not in the subscriber
count totals.

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both of
PLAYERS INC

Web site: http://www.nflplayers.com/

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