MindMatics Launches Bluetooth Advertising Campaign for 20th Century Fox

MindMatics Launches Bluetooth Advertising Campaign for 20th Century Fox

MUNICH, Germany, September 29/PRNewswire/ -- Movie trailers will no longer exclusively belong on the big screen.
MindMatics, a mobile marketing company, working in cooperation with
20th Century Fox, now makes it possible to download to cell phones a preview
of the new movie Night Watch weeks before the movie officially opens on
September 29th.

The content is available at selected movie theaters to anyone
with a Bluetooth-enabled mobile device. In addition to the movie trailer,
four wallpapers and a ringtone are also included. The downloads are free and
available for the duration of the movie promotion, lasting from September
10th to October 11th.

The service is available at the Kinopolis and Metropolis movie
theaters in Frankfurt, Germany. The promotion team members ask moviegoers
on-site whether they would be interested in participating. Those who express
interest can experiment with this novelty by accepting a Bluetooth download
from the FoxBox, a transmitter in the theater capable of locating and sending
to every Bluetooth device within 30 meters. In addition, the system can set
an automatic reminder alarm in the mobile handset's calendar for the movie
start on September 29th.

Ingo Lippert, CEO of MindMatics AG stated, "We are very happy
that 20th Century Fox has chosen to develop with MindMatics the innovative
idea of location-based marketing. Bluetooth offers wireless data transfer of
premium content for a distinct target group, and the Movie Promotion campaign
demonstrates the attractive and versatile applications of this technology."

About MindMatics LLC:

MindMatics is one of Europe's leading providers for the development and
implementation of Mobile Services. As a full service provider, MindMatics
comprises four divisions: Mobile Messaging and Payment, Mobile Applications,
Mobile Content and Mobile Marketing. MindMatics enables more than 500
businesses to realise their mobile services; Unilever, T-Mobile, Coca-Cola,
Procter & Gamble, ProSieben, Budweiser, McDonald's and Ferrero are but a few
of their customers. MindMatics AG was founded in March 2000 and employs more
than 120 members of staff at its offices in Munich, Cologne, London and New
York.

Press releases and graphical material can be found at www.mindmatics.com.

For further information please contact:

Hans Henkes
MindMatics LLC415 Madison Ave, 20th floor
New York, NY 10017
Phone: +1-212-355-8245
Fax: +1-212-355-8276
E-Mail: hans.henkes@mindmatics.com

Source: MindMatics AG

Hans Henkes, MindMatics LLC415 Madison Ave, 20th floor, New York, NY 10017, Phone: +1-212-355-8245, Fax: +1-212-355-8276, E-Mail: hans.henkes@mindmatics.com

-------
Profile: intent