Jamster! Statement Regarding ASA Adjudication Decision

Jamster! Statement Regarding ASA Adjudication Decision

LONDON, September 21/PRNewswire/ --

- Attributed to: Markus Berger-de León, chief operating officer

The following Jamster! statement was developed in response to the
Advertising Standards Authority (ASA) Council's Adjudication, dated 21
September 2005, finding that specific Jamster! television advertisements
appeal to children and should be restricted to broadcast only after 9 P.M.

"Jamster! appreciates the vital role that the ASA plays for consumers and
the industry, but we believe the ASA's decision in this matter involving
specific past Jamster! television advertisements, is flawed.

"In particular, the ASA fails to adequately consider the well-established
fact that the overwhelming majority of Jamster!'s customers are above age 16
or the protective measures that Jamster! has exercised as part of its
advertising, including a specific '16-and-over' callout button.

"For example, a recent independent study on Jamster! usage, conducted by
ICM Research between 5-13 September 2005, found that of respondents that
purchased content between June 2004 and August 2005, the mean age was 32.
Those found to be under 16 accounted for only 1.6 percent of those polled and
0.4 percent of those who had enrolled in Jamster! in response to
advertisements cited under the ASA adjudication were under the age of 16.

"Additional facts that speak to our protective advertising measures
include:

- Not advertising in children or teenage-oriented print media

- Not advertising during or around children's programs

- Not creating or promoting content specifically targeted at those
under 16 years of age

- Purchasing media and content, including the Crazy Frog character,
that is targeted at the 16-34 age consumer group

"Importantly, the ASA's decision relates to old advertisements whose
broadcast has been discontinued by Jamster!. Our current advertisements,
which are not cited by the ASA decision, continue to represent Jamster!'s
commitment to enhance customer awareness and understanding of Jamster!
products and services.

"Jamster! intends to pursue all legal means to overturn the ASA's unjust
and unfounded decision about its past advertisements.

"Jamster! is committed to being an industry leader and developing
consumer-friendly best practices in the fast-growing mobile entertainment
market. Jamster! will continue to work closely with industry stakeholders,
including the Independent Committee for the Supervision of Standards of
Telephone Information Services (ICSTIS), the Mobile Entertainment Forum
(MEF), and mobile operators to create a consistent and satisfying customer
experience and to meet the changing demands of this dynamic, evolving and
expanding market."

About VeriSign and Jamster!

Jamster!, operating worldwide, is a wholly-owned subsidiary of VeriSign.
Jamster! is a premier provider of mobile content and delivers a robust
catalog of downloadable content including ring tones, popular music, graphics
and games for carriers and consumers. VeriSign, Inc. (Nasdaq: VRSN), operates
intelligent infrastructure services that enable and protect interactions
across voice and data networks anytime, from anywhere on multiple devices.
Additional news and information about the company is available at
www.verisign.com

Trademarks

VeriSign, Jamster! and other trademarks, service marks and logos are
registered or unregistered marks of VeriSign, Inc. and its subsidiaries in
the United States and in foreign countries. Copyright (c) 2005 VeriSign, Inc.
All rights reserved.

Statements in this announcement other than historical data and
information constitute forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements involve risks and uncertainties that
could cause VeriSign's actual results to differ materially from those stated
or implied by such forward-looking statements. The potential risks and
uncertainties include, among others, the uncertainty of future revenue and
profitability and potential fluctuations in quarterly operating results due
to such factors as the risk that VeriSign and its affiliates may become
subject to new or changing regulatory requirements; that the regulatory
environment for emerging product offerings such as those offered by Jamster!
and its competitors may impose new operating restrictions on such companies;
and increased competition and pricing pressures in the industry generally.
More information about potential factors that could affect the company's
business and financial results is included in VeriSign's filings with the
Securities and Exchange Commission, including in the company's Annual Report
on Form 10-K for the year ended December 31, 2004 and quarterly reports on
Form 10-Q. VeriSign undertakes no obligation to update any of the
forward-looking statements after the date of this press release.

Source: Jamster!

Media Contacts: United Kingdom, Robert Swift, +44-(0)7930-190-410; press@jamster.co.uk; PR-Agency: Simon Hill, Trimedia Communications, +44-(0)207-471-6826; simon.hill@trimediauk.com; United States: VeriSign Media Relations: Lori Sinsley, lsinsley@verisign.com, +1-650-426-4716 VeriSign Investor Relations: Tom McCallum, tmccallum@verisign.com, +1-650-426-3744

-------
Profile: intent