Artprice Previews Artprice TV at the Contemporary Art Biennial

Artprice Previews Artprice TV at the Contemporary Art Biennial

PARIS, September 13/PRNewswire-FirstCall/ -- Artprice's standardised marketplace is now handling as many as
17,000 classified ads in real time (and a total of 35,284 ads since its
launch in February 2005) with an average sale price of EUR 10,524.

These figures represent a veritable revolution in art market
history.

It is against this backdrop that Artprice is presenting a preview of
Artprice TV (R) at the Lyon Contemporary Art Biennial (the world's third most
visited biennial art fair) between 12 September and 31 December 2005.

The screens at the Biennial, broadcasting Artprice TV
continuously (a selection of classified ads for art works and presentations
of future auctions re-formatted for TV and 3G), represent, according to art
critics and professionals "the finest auction catalogue ever" and for others,
the end of an era and the transition of the art market to the 21th century.

Artprice has chosen this important world-renowned exhibition
for art professionals and institutions to promote its standardised art market
and the opening of this market to a much broader public via digital
television, satellite and cable television, the internet and mobile phones.

Broadcast in five languages (English, German, French, Spanish
and Italian), Artprice TV offers advertisers (art dealers, galleries, auction
houses, collectors, etc) using the Artprice marketplace a unique advertising
space that displays selected Artprice ads on a continual basis.

This tried and tested (and relatively cheap) form of
advertising, originally developed by Gazette Drouot in France, allows
Artprice TV to fill 90% of its content with paying advertisers. Current art
market news is gathered and distributed by Artprice's press agency,
ArtMarketInsight, which provides almost 80% of the written and audiovisual
art news worldwide.

The pre-launch of Artprice TV is scheduled for 18 September
2005 under the code Artprice.tv or Artpricetv.com.

Source: (c) www.artprice.com 1987-2005 Thierry Ehrmann

About the Lyon Contemporary Art Biennial:

The world's third largest biennial by number of entries
(170,000) with almost 40% of visitors coming from abroad, 1,200 international
journalists and assured visits from every kind of art professional.

Artprice, the world leader in art market information, lists
over 21 million auction prices and indices covering over 306,000 artists
collected from 2,900 international auction houses. Artprice daily serves the
main financial press titles and agencies with the art market trends. Artprice
Classifieds visible to 900,000 Artprice members for buying and selling art
works.

Artprice is listed on Eurolist by Euronext Paris: Euroclear:
7478 - Bloomberg: PRC - Reuters: ARTF

Contact :

Josette Mey
Telephonenumber: +33(0)478220000
E-mail :jmey@artprice.com

Source: Artprice.com

Contact : Josette Mey, Telephonenumber: +33(0)478220000, E-mail :jmey@artprice.com

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