Wurld Media Partners with Live365 to Launch Peer Impact Radio

Wurld Media Partners with Live365 to Launch Peer Impact Radio

SARATOGA SPRINGS, N.Y., Aug. 23 /PRNewswire/ -- Wurld Media announced today that it has launched Peer Impact Radio in partnership with Live365, the largest network of internet radio stations. As a result, Peer Impact is now able to offer its members free access to thousands of stations powered by Live365, adding yet another interactive feature to its continuously expanding legal P2P service.

Peer Impact members can now listen to Internet radio while earning money as paid redistributors of digital content, due to Peer Impact's unique business model which rewards consumers for sharing their bandwidth. In addition, Peer Impact radio enhances a member's ability to discover new music, interact with fellow music enthusiasts and drive additional content sales on the network.

"Peer Impact Radio is just another example of the continued commitment to our members in offering them an ever-expanding variety of content and services," said Gregory Kerber, Chief Executive Officer of Wurld Media. "We are very excited about our partnership with Live365 and look forward to expanding our relationship into future offerings."

Peer Impact is the first P2P network to have secured licensing agreements with all four major record labels and which allows members to share songs legally via its network. Users simply leave their computers on, and if they are selected as a source of fulfillment for purchases over the network, they receive credit towards future purchases though Peer Impact. Peer Impact continues to expand its catalog of digital content to include the leading publishers from the video game, motion picture and the audio book industries.

"We're pleased to welcome Peer Impact members to the Live365 community and are delighted to be working with a company that is at the forefront of legal P2P file sharing," said David Porter, GM of Business Development for Live365.

About Wurld Media, Inc.

Founded in September of 1999, Wurld Media Inc. is a privately held company based in Saratoga Springs, New York. In 2005, Wurld Media launched Peer Impact(TM), the first legal peer-to-peer (P2P) network to have successfully secured distribution agreements with all four major record labels, as well as a growing list of leading independent music labels. The company is continuing to expand its service to include the leading publishers from the video game, motion picture and audio book industries to complement its existing digital media marketplace. Peer Impact is unique in that it offers users cash back for sharing approved content over its network. Members essentially act as "paid redistributors" of legal content and can earn credit toward future purchases of digital media through the Peer Impact network. For more information, please visit www.wurldmedia.com or www.peerimpact.com.

About Live365

With more than 10,000 stations and 3 million unique listeners each month, Live365 is the largest internet radio network, offering listeners an unparalleled choice in music and other audio content. Live365 differs from other online music and radio services in that it allows users to create an "online mix tape" from their own music collections. These stations can then be accessed for radio-style streaming by others. Live365 also provides best-of-class steaming and promotional services for a wide range of professional clients. Stations can be accessed on live365.com, Apple iTunes, Windows Media Player and a host of home devices, including the Philips Streamium and the D-link Wireless Media Player. Launched in July 1999, Live365 is a winner of the People's Voice award at the Webby Awards for Best Music Site (2001, 2002) and a Best Radio Site (2004).

Source: Wurld Media, Inc.

CONTACT: Robin Buckley, robin@buckleykaldenbach.com or Isabel
Kaldenbach, isabel@buckleykaldenbach.com, +1-703-533-9805, both of Buckley &
Kaldenbach, Inc.

Web site: http://www.wurldmedia.com/
http://www.peerimpact.com/
http://www.live365.com/

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