Universal Music Group and Single Touch Interactive Partner to Customize Mobile Entertainment

Universal Music Group and Single Touch Interactive Partner to Customize Mobile Entertainment

The MoveU Mobile Handset Makes it Easy to Access Customized Mobile Entertainment

SANTA MONICA, Calif. and ENCINITAS, Calif., Aug. 22 /PRNewswire/ -- Universal Music Group (UMG), the world's leading music company, and Single Touch Interactive Inc. today announced their partnership to bring a music-focused mobile phone to entertainment lovers. This Mobile Handset, branded "MoveU" will provide access to personalized entertainment from many of today's top artists, including music downloads, ringtones and wallpaper. The MoveU Handset will be available later this year, just in time for the holidays, at select retail outlets starting at $99.95.

The MoveU Mobile program includes prepaid cellular service and Single Touch's proprietary 147(TM) download technology. By simply pressing #1-4-7 and "send" on their MoveU phones, fans can access content and personalize their mobile phone in a unique and simple way.

"By partnering with an experienced company such as Single Touch to bring the MoveU handset to market, UMG will deliver a unique experience blending fresh music entertainment programming with a full-featured and attractively priced handset," stated Rio Caraeff, general manager of Universal Music Mobile U.S.

Single Touch, wireless consultant to the world's most trusted brands, provides nationwide carrier service, retail distribution partners, marketing services and its own proprietary #1-4-7 technology to create the MoveU handset that integrates voice, data and content services.

"UMG represents so many of today's top music superstars, and their fan base is comprised largely of mobile phone users. We're thrilled to help Universal distribute their mega-star music and entertainment to the burgeoning wireless industry through our innovative wireless brand solution," said Anthony Macaluso, founder and chairman of Single Touch Interactive. "MoveU Mobile gives consumers direct access to enjoy the music of their favorite artists while staying connected to their network of friends and family."

About Single Touch Interactive

Single Touch is a pioneer and leader in customized wireless solutions. As wireless consultants for the world's most trusted brands, Single Touch helps build and execute wireless strategies, from concept to delivery.

Single Touch opens up new revenue streams and connects companies directly to their consumers through a personalized wireless experience. Single Touch in-store solutions help simplify the customization and purchase process for consumers. Its proprietary #1-4-7 technology, carrier relationships, retail distribution partners and marketing services are leading the way in wireless brand extension made easy for the world's most trusted brands.

Single Touch helps companies overcome barriers to entering the wireless marketplace and strengthens connections with consumers, via their mobile phones. Single Touch, utilizing Cabo(TM) along with its proprietary technologies, remains the enabler of choice for brands seeking customized mobile phone solutions. Single Touch is available on the Web at www.singletouch.net.

About Universal Music Group

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, DreamWorks Nashville, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

Source: Single Touch Interactive

CONTACT: Peter LoFrumento of Universal Music Group, +1-212-331-2585, or
Peter.Lofrumento@umusic.com; or Jamie Ernst of Brodeur, +1-210-495-5757, or
jernst@brodeur.com, for Single Touch Interactive

Web site: http://www.singletouch.net/

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