Sony Ericsson Celebrates the Availability of North America's First Walkman(R) Phone With Global Search for the Top Songs of All Time

Sony Ericsson Celebrates the Availability of North America's First Walkman(R) Phone With Global Search for the Top Songs of All Time

Sony Ericsson W800 to Be Available Online and at Sony Style Stores Nationwide

Vote Now to Ensure North America's Favorite Tunes are Represented in 'Walkman Phones 100' Global Survey

RESEARCH TRIANGLE PARK, N.C., Aug. 12 /PRNewswire/ -- Is "Born in the USA" one of your all time favorite songs? Do you remember the first song you ever danced to? Or the tune that you can always count on to brighten your mood? Starting today, music fans around the globe can vote online at http://www.walkmanphones100.com/ as part of Sony Ericsson's Walkman(R) phones 100 campaign, designed to create the first-ever soundtrack of the world's favorite songs of all time. Additionally, the Sony Ericsson Walkman phone W800 -- the first Walkman-branded phone for North America -- will be available in late August 2005 at Sony Style stores and SonyEricsson.com. To find the nearest Sony Style store click http://www.sony.com/retail .

"We are incredibly excited to offer North American consumers the Sony Ericsson W800 Walkman phone. And, what better way to signify the importance of mobile music than through a first-of-its-kind search to uncover the world's top 100 songs," said Miles Flint president of Sony Ericsson. "The new W800 represents the first complete music phone available on store shelves and online, allowing music lovers around the globe to listen to their favorite songs on a high-quality mobile phone."

Music lovers can vote for their favorite song by visiting the Walkman phones 100 Web site: http://www.walkmanphones100.com/ . After casting their votes online, participants will have the chance to win a new Sony Ericsson W800 that will come preloaded with the final Walkman phones 100 global soundtrack of songs, along with other Sony Ericsson Walkman phones. Powered by Lycos, the Web site will be live for six weeks. The global and North American chart results will be released on September 26, 2005.

"The Walkman phone allows you to listen to your favorite tunes -- wherever you are, whenever you want and in whatever music format you prefer -- while staying in touch with your world," said Frances Britchford, vice president of marketing for Sony Ericsson North America. "The results from the Walkman phone 100 global survey will give a unique insight into the songs that people from all corners of the world associate with their lives, and demonstrate the universal enjoyment shared around the world through music."

With the heritage of Sony's world famous Walkman(R) brand, the Sony Ericsson W800 delivers a powerful punch in the digital music market. Delivering up to 30 hours of music listening, songs can be enjoyed through the supplied stereo headphones or the external speaker.

The W800 ships with a 512 megabyte Memory Stick(TM) PRO Duo, allowing it to hold approximately 125 music tracks, or 10-12 full length CDs, from an existing music collection. The device is compatible with industry standard MP3 and AAC music file formats. The W800 also comes with Disk2Phone(TM) software, which enables quick, convenient transfer of music CDs onto the phone via a PC. And, the software makes updating the music collection simple, allowing people to browse, sort, find, transfer and delete music files easily.

The W800's intuitive interface makes moving between the functionality of phone, camera and music player very easy. The device includes a direct music button that plays, pauses and stops tracks. And, people won't miss calls when listening to music, as the phone ring is played through the stereo headphones. If the person chooses to take the call, the music is paused for the call's duration and resumed after the call is ended. You can also tune into FM radio on the device.

The W800 is equipped with a two-megapixel auto-focus camera with an active lens cover and digital still camera interface. The device's Bluetooth(TM) wireless technology enables wireless connectivity with a Bluetooth headset or car kit. And, the W800 comes with embedded games and the ability to download additional games.

About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs more than 5,000 people worldwide, including R&D sites in Europe, Japan, China and the U.S. For more information, please visit http://www.sonyericsson.com/ and to purchase Sony Ericsson products visit http://www.sonyericsson.com/us/shop .

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

Source: Sony Ericsson

CONTACT: Corporate Communications of Sony Ericsson Mobile
Communications, +1-919-472-1400, or press.america@sonyericsson.com ; or Jason
Genthner of GolinHarris, +1-972-341-2599, or jgenthner@sonyericsson.com ; or
in Canada, Arun Mayak of The iPR Group, +1-416-536-4741, or
arun@theiprgroup.ca , both for Sony Ericsson

Web site: http://www.sonyericsson.com/
http://www.walkmanphones100.com/
http://www.sony.com/retail
http://www.sonyericsson.com/us/shop

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