Rush Limbaugh Again Wins Race Against Liberal Talkers

Rush Limbaugh Again Wins Race Against Liberal Talkers

- Numbers Don't Lie -

LOS ANGELES, Aug. 10 /PRNewswire/ -- Columbia, S.C., Albuquerque, N.M., Charleston, S.C. and Spokane, Wash., -- the numbers are in and Mr. Rush Limbaugh still dominates liberal talkers in the ratings. According to the Arbitron Spring 2005 ratings survey, The Rush Limbaugh Show is #1 in its timeslot for Persons 12+ in Columbia, S.C., and for Persons 12+ and Adults 25-54 in Albuquerque, N.M.

Heard Monday through Friday on WVOC-AM from noon -- 3 p.m. in Columbia, S.C., The Rush Limbaugh Show scored, among Persons 12+, an 8.4 share with an average quarter-hour audience of 8,400 listeners. Among Adults 25-54, he has a 6.7 share with an average quarter-hour audience of 4,000 listeners. Mr. Al Franken, who airs at the same time on WOIC-AM, has a Persons 12+ share of 1.1 with an average quarter-hour audience of 1,100 listeners. With Adults 25-54, he has a 1.0 share with an average quarter-hour audience of 600 listeners. In addition, Mr. Limbaugh's audience is seven times greater than Mr. Franken's audience for Persons 12+ and six times greater for Adults 25-54. Furthermore, Mr. Limbaugh has 12 times the audience of Mr. Jerry Springer, among Persons 12+ and eight times the audience for Adults 25-54. Mr. Ed Schultz does not have an affiliate in this market.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr. Springer who broadcasts in a different timeslot:

Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 8.4 8,400 1
Al Franken 1.1 1,100 19
Jerry Springer 0.8 700 23

Host Share Avg. Quarter Rank (all AM/FM
(Adults 25-54) Hour programming-
(Adults 25-54) adults 25-54)
Rush Limbaugh 6.7 4,000 6
Al Franken 1.0 600 17
Jerry Springer 1.0 500 18

The Rush Limbaugh Show, heard Monday through Friday from 10 a.m. -- 1 p.m. on KKOB-AM in Albuquerque, N.M., scored a 14.5 share among Persons 12+, with an average quarter-hour audience of 21,100 listeners. Among Adults 25-54, he holds a 10.1 share with an average quarter-hour audience of 8,900 listeners. Mr. Franken, who airs at the same time on KABQ-AM, has a Persons 12+ share of 3.4 with an average quarter-hour audience of 4,900 listeners. With Adults 25-54, he has a 1.7 share with an average quarter-hour audience of 1,500 listeners. Furthermore, Mr. Limbaugh draws four times more audience than Mr. Franken for Persons 12+ and six times more for Adults 25-54. Mr. Limbaugh's audience is also five times greater than Mr. Schultz' audience for Persons 12+ and six times greater for Adults 25-54. In regard to Mr. Springer, Mr. Limbaugh's audience is eight times greater than his for Persons 12+ and 10 times greater for Adults 25-54.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr. Schultz and Mr. Springer who broadcast in a different timeslot:

Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 14.5 21,100 1
Al Franken 3.4 4,900 10
Ed Schultz 2.7 3,800 15
Jerry Springer 1.8 2,600 25

Host Share Avg. Quarter Rank (all AM/FM
(Adults 25-54) Hour programming-
(Adults 25-54) adults 25-54)
Rush Limbaugh 10.1 8,900 1
Al Franken 1.7 1,500 20
Ed Schultz 1.6 1,400 20
Jerry Springer 1.0 900 27

In Charleston, S.C., The Rush Limbaugh Show, heard Monday through Friday from noon - 3 p.m. on WSCC-FM scored, for Persons 12+, a 5.7 share with an average quarter-hour audience of 6,100 listeners. Among Adults 25-54, he has a 4.1 share with an average quarter-hour audience of 2,600 listeners. Mr. Franken, who airs at the same time on WLTQ-AM, has a Persons 12+ share of 0.8 with an average quarter-hour audience of 900 listeners. With Adults 25-54, he has a 0.6 share with an average quarter-hour audience of 400 listeners. For Persons 12+, Mr. Limbaugh's audience is nearly seven times greater than the audience of Mr. Franken and Mr. Schultz. For Adults 25-54, Mr. Limbaugh has seven times the audience of Mr. Franken and eight times the audience of Mr. Schultz. Mr. Springer does not have an affiliate in this market.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr. Schultz who broadcasts in a different timeslot:

Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 5.7 6,100 5
Al Franken 0.8 900 21
Ed Schultz 0.8 800 24

Host Share Avg. Quarter Rank (all AM/FM
(Adults 25-54) Hour programming-
(Adults 25-54) adults 25-54)
Rush Limbaugh 4.1 2,600 11
Al Franken 0.6 400 23
Ed Schultz 0.5 300 26

The Rush Limbaugh Show, heard Monday through Friday from 9 a.m. -- noon on KQNT-AM in Spokane, Wash., scored a 6.9 share among Persons 12+, with an average quarter-hour audience of 6,800 listeners. Among Adults 25-54, he holds a 6.0 share with an average quarter-hour audience of 3,300 listeners. Mr. Franken, who airs at the same time on KPTQ-AM, has a Persons 12+ share of 2.0 with an average quarter-hour audience of 2,000 listeners. With Adults 25-54, he has a 1.3 share with an average quarter-hour audiences of 700 listeners. In addition, Mr. Limbaugh's audience is three times greater than Mr. Franken's audience for Persons 12+ and five times greater for Adults 25-54. Mr. Limbaugh's audience is greater than Mr. Schultz' audience by nearly five times for Persons 12+ and seven times for Adults 25-54. Mr. Springer does not broadcast in this market.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr. Schultz who airs in a different timeslot:

Host Share Avg. Quarter Rank (all
(Persons 12+) Hour AM/FM
(Persons 12+) programming-
persons 12+)
Rush Limbaugh 6.9 6,800 2
Al Franken 2.0 2,000 19
Ed Schultz 1.4 1,400 22

Host Share Avg. Quarter Rank (all AM/FM
(Adults 25-54) Hour programming-
(Adults 25-54) adults 25-54)
Rush Limbaugh 6.0 3,300 4
Al Franken 1.3 700 19
Ed Schultz 0.9 500 22

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts.

Source: Premiere Radio Networks

CONTACT: Amir Forester of Premiere Radio Networks, +1-818-461-5404

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