PR Newswire and news aktuell to Offer Media Database in the DACH Region

PR Newswire and news aktuell to Offer Media Database in the DACH Region

LONDON, August 18/PRNewswire/ -- news aktuell will begin selling PR Newswire's media database MEDIAtlas
in Europe's DACH region and will dedicate a research team to expand and
update the service in Germany, Austria and Switzerland, the companies
announced today.

This development marks an extension of a partnership forged in July
2004 by Hamburg-based news aktuell and PR Newswire, each market leaders in
providing news release distribution and disclosure services.

"Up until now, companies in Germany, Austria and Switzerland have not
had direct access to a media targeting database with global contacts," said
Lisa Ashworth, managing director of PR Newswire Europe. "Companies outside
of this region will benefit because news aktuell's close contact with local
media will vastly improve the quantity and quality of the MEDIAtlas
database."

MEDIAtlas is the largest online global media database containing
information on more than 475,000 journalists worldwide and offers an
automated distribution system that allows users to create, edit, save and
distribute to media lists at any time. The database is currently available
in six languages - two versions of English (U.S. and rest of the world),
two versions of Spanish (Latin America and Spain), French and German.

As part of the agreement, news aktuell has employed an experienced,
multilingual media research team to work locally to help ensure that the
database contains the most comprehensive data on media contacts in the DACH
region.

"It was always our intention to build upon our partnership with PR
Newswire to offer DACH region companies a full array of communications
tools," said Carl-Eduard Meyer, chief executive officer of news aktuell.
"Since we began working together, we've assisted leading corporates and PR
consultancies with their communication needs. I am confident that our
newest offering will attract even more of these companies."

The initial alliance between PR Newswire and news aktuell gives DACH
region companies access to PR Newswire's vast wire distribution network
reaching the media, the financial community and the general public around
the world. It also provides PR Newswire customers with a distribution
channel through news aktuell to DACH region media and financial
professionals - the same one used by leading corporate, government and even
law enforcement agencies in the DACH region.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (www.prnewswire.com
and www.prnewswire.co.uk) provides electronic distribution, targeting,
measurement, translation and broadcast services on behalf of some 40,000
corporate, government, association, labour, non-profit, and other customers
worldwide. Using PR Newswire, these organisations reach a variety of
critical audiences including the news media, the investment community,
government decision-makers, and the general public with their up-to-the-
minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and
routinely sends its customers' news to outlets in 135 countries and in 30
languages. Utilising the latest in communications technology, PR Newswire
content is considered a mainstay among news reporters, investors and
individuals who seek breaking news from the source.

PR Newswire's leading services include Disclose, ProfNet Experts(SM),
eWatch(TM), MEDIAtlas(TM), NewsPrompt(TM), Search Engine Visibility (SEV)
and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc
of London.

About news aktuell

news aktuell was founded in 1989 and has been part of the dpa Deutsche
Presse-Agentur group since 1994. dpa is one of the leading German news
agencies with more than 50 offices in Germany and around the globe. News
aktuell has offices in Hamburg, Frankfurt and Berlin. For serving the
Swiss market, news aktuell operates a joint venture with the Swiss national
news agency SDA with an office in Zurich. The Austrian market is served by
APA OTS, the distribution company of the National Austrian news agency APA.
news aktuell's product range includes text, photo and audio news release
distribution, as well as disclosure wire. For more information please go
to http://www.newsaktuell.de , http://www.presseportal.de ,
http://www.presseportal.at , http://www.presseportal.ch.

Source: PR Newswire Association LLC

For more information, please contact: Rachel (Asche) Meranus, Director, Public Relations, PR Newswire, +1-212-282-1929, Rachel.Asche@prnewswire.com, Judith Pickett, Marketing Manager - Europe, +44-(0)207-454-5221, Judith.Pickett@prnewswire.co.uk

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