Fluid Audio Networks Partners With CD Baby in Content Deal for American Idol Underground

Fluid Audio Networks Partners With CD Baby in Content Deal for American Idol Underground

Highly Anticipated Website Will Launch With Music From CD Baby in 13 Genres

LOS ANGELES, Aug. 24 /PRNewswire/ -- Los Angeles-based Internet company Fluid Audio Networks and online independent music retailer CD Baby announced today a partnership to stock American Idol Underground (www.idolunderground.com) with a diverse range of music content for the launch of the Web site. The site, which is an American Idol branded online music player, will launch in October with music in rotation in 13 music genres, including pop, rock, rap, R&B, country, electronica, jazz, classical, world, folk, faith-based, classical, spoken word and comedy. The site serves as a forum for music fans to discover new music, upload their own music, vote on which songs get more airplay and participate in online contests.

"CD Baby has long been a pioneer in the movement towards the democratization of music," said Bob Buch, co-founder and COO of Fluid Audio. "The partnership with CD Baby will ensure that on the day we launch, our online radio player will feature music from some of the world's best independent artists."

CD Baby artists and bands will receive free spins on American Idol Underground online music network with the option to upgrade to a full account which will make them eligible to win prizes and demo recording packages and will entitle them to the spin guarantees associated with paid accounts. This arrangement also will make CD Baby a preferred online CD retailer for American Idol Underground.

"CD Baby has spent seven years helping some great unknown musicians become world-famous," said Derek Sivers, founder and president of CD Baby. "American Idol Underground's new way of highlighting original artists will help introduce even more amazing undiscovered music to the world."

Along with initial entry onto the American Idol Underground play list, CD Baby artists will be promoted on the site during the first few months after the launch.

American Idol Underground is a service of Fluid Audio Networks licensed by FremantleMedia Licensing Worldwide, Americas.

About Fluid Audio Networks

Fluid Audio Networks (www.fluidaudio.com) is a Los Angeles-based Internet company which develops entertainment focused self-publishing applications. Fluid Audio will build the largest network of emerging artists and fans by partnering with some of the world's most recognized entertainment brands including American Idol (www.idolunderground.com).

About CD Baby

CD Baby is an online seller and distributor for independent recording artists and labels. Founder and musician Derek Sivers followed the success of selling his own CD online in 1997 with sales for friends which grew to a network of more than 98,000 artists. Today CD Baby has sold over 1.6 million CDs to customers worldwide and paid over $16 million to musicians. CD Baby's Digital Distribution program has deals with all major digital outlets such as Apple iTunes, MSN Music, Rhapsody, Napster, Sony Connect, and many others, making CD Baby one of the leaders in the aggregation of digital content. For more information, visit http://www.cdbaby.com/.

About American Idol

Five-time Emmy Award-nominee AMERICAN IDOL was created by Simon Fuller of 19TV and developed by FremantleMedia. Executive producers are Simon Fuller and Nigel Lythgoe for 19TV and Cecile Frot-Coutaz and Ken Warwick for FremantleMedia North America. 19 also manages such leading musical artists as Annie Lennox, Will Young, Kelly Clarkson, and Fantasia. FremantleMedia North America is one of America's foremost producers of reality-based entertainment programming for television, and has produced the IDOL format in more than 30 countries worldwide.

About FremantleMedia

FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the US licensing arm of FremantleMedia, one of the largest international creators and producers of program brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW, Americas exploits FremantleMedia's many strong brands including the award winning, American Idol, the world's longest running game show The Price Is Right, the ever-popular Family Feud, and other classic game shows across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing. www.fremantlemedia.com

Source: Fluid Audio Networks

CONTACT: Jordan Fischler of Allison & Partners, +1-212-302-5460, ext. 7,
Jordan@allisonpr.com, for Fluid Audio Networks

Web site: http://www.idolunderground.com/

Web site: http://www.fremantlemedia.com/

Web site: http://www.cdbaby.com/

Web site: http://www.fluidaudio.com/

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