BurnLounge Launches Dynamic Digital Music Service Enabling Passionate Music Fans to Sell the Music They Love With Unique Community-Powered Retail Model

BurnLounge Launches Dynamic Digital Music Service Enabling Passionate Music Fans to Sell the Music They Love With Unique Community-Powered Retail Model

BurnLounge Retailers Create Their Own Digital Music Stores and Develop Community of Digital Street Teams to Build Their Business

NEW YORK, Aug. 8 /PRNewswire-FirstCall/ -- BurnLounge announced today a new next-generation community powered digital music service that enables passionate music fans to easily sell the music they love to like minded music consumers. BurnLounge has pioneered a new consumer-driven retailing model that offers fans proprietary software and access to a large catalog of digital music allowing them to operate their own digital music store.

The BurnLounge service will be powered by Loudeye, BeatPort is the company's software development and technology partner.

Slated to roll out this year, the BurnLounge service creates a unique opportunity for anyone to join the exciting music industry either as a fun hobby or a full-time money making venture.

Founded by industry innovators Alex Arnold, Ryan Dadd and Stephen Murray, BurnLounge draws on the power of peer relationships and shared interests of its seller community. With this "concentric" retail model, BurnLounge provides record labels and artists with unique access to an innovative, new platform to promote their music.

"We are introducing the corner record store to the digital music landscape. We wanted to recreate an environment where music is sold through relationships and referrals within a neighborhood or community," said Ryan Dadd, co-founder, president and COO of BurnLounge. "This is a unique opportunity for anyone who has ever dreamed of becoming a part of the music industry. BurnLounge provides them with a platform to run a legitimate business and have fun being in the mix with their favorite bands and artists."

"BurnLounge has really defined a new marketing channel for the music industry," said Stephen Murray, co-founder, president of entertainment and CCO for BurnLounge. "We are expanding the sphere of influence for artists and connecting people to their music in a more meaningful way. The music industry has spent years making music for the marketplace, but BurnLounge creates a marketplace for the music."

Added co-founder and CEO Alex Arnold, "The music industry has used street team marketing for years, encouraging passionate music fans to personally endorse the music they love in their communities. We are taking it to the next level by enabling fans to complete the transaction by actually selling the music as well."

BurnLounge offers a proprietary software for purchase called Independent Content Editor (ICE) that allows invited participants to become part of the BurnLounge retailer community. Participants may join by an invitation from any BurnLounge affiliate's site. The ICE software, which costs $29.95 /year and uses a simple point-and-click interface, helps retailers develop their own customizable, fully functional music download stores that suit their own styles and preferences. They are then able to draw from a vast music catalog from major and independent artists alike, which they can sell for 99 cents per download. Once they've hung their digital shingle, retailers are able to decide what degree they want to build their seller community using three subscription levels:

-- Fan: Free with purchase of site's Independent Content Editor (ICE)
software. Music fans are able to sell their favorite music or anything
from the BurnLounge catalog, and earn BurnRewards points, which can be
exchanged for products, services or music downloads.
-- Affiliate: An additional $6.95/month. Same as above, but affiliates
can redeem BurnRewards points for cash. At this level they also have
access to BurnLounge Business Management Software Gold, which helps
track sales and trains them to grow their business by allowing them to
recruit their own team of affiliate retailers. Affiliates can also
receive income from a portion of the team's revenue generated through
the BurnLounge shared compensation program.
-- Music Mogul: An additional $215 one-time set-up fee and $14.95/month.
Everything above and retailers have access to Business Management
Software Platinum, which allows their teams to build teams. Moguls can
apply the shared compensation plan to their viral community of music
fans, affiliates and other music moguls, which they can manage and
build. Also at the Mogul level retailers have access to VIP events,
discounts on exclusive merchandise and services, and more.

The BurnLounge shared compensation model utilized in the Music Mogul Package takes the best elements of the multi-billion dollar a year affiliate marketing model used by such technology leaders as Amazon, eBay and Google, and combines them with the most effective strategies of the $100 billion network marketing industry to create a new concept called "Concentric Retail." The BurnLounge Music Mogul Package is focused on selling music and enabling its retailers to receive additional compensation from creating multiple points of retail.

About BurnLounge

BurnLounge is the first, next-generation, community-powered digital music service enabling music fans to discover and enjoy music, as well as operate their own digital music stores and evangelize the music they love. Through this innovative model, BurnLounge provides record labels and artists with a new fan-driven promotional channel.

Source: BurnLounge

CONTACT: Karen DeMarco, +1-323-933-3399, or Kdemarco@mprm.com, or Ayn
Allen, +1-323-933-3399, or aallen@mprm.com, both of mPRm Public Relations, for
BurnLounge

Web site: http://www.burnlounge.com/

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