Viacom Television Stations Digital Media Group Partners with The Sports Network to Bring Localized Sports Content to Its Websites

Viacom Television Stations Digital Media Group Partners with The Sports Network to Bring Localized Sports Content to Its Websites

Real-Time Sports Scores, News, Photos, Statistics and More Among New Features As Part of Viacom's 'Always On' Digital Media Initiative

Partnership Announced in Conjunction with the Launch of Baltimore's Website (wjz.com) With New York, Los Angeles, Dallas and More to Follow

Previous Launches in Salt Lake City, Minneapolis, Denver, San Francisco and Chicago Already Featuring The Sports Network's Customized Content

HATBORO, Pa., July 28 /PRNewswire/ -- The Viacom Television Stations Digital Media Group has partnered with The Sports Network to bring localized sports content to its newly designed station websites as part of the previously announced "Always On" digital media initiative. The Sports Network, a real-time sports wire service, will provide news, photos, scores, pre- and post-game analysis and wraps, statistics, special features, running box scores, real-time updates and coverage of MLB, NFL, NHL, NBA, college basketball and football, tennis, golf, auto racing, international soccer, boxing, the Olympics and more to each of the Viacom Television Stations' websites.

Visitors to each of the newly designed and re-launched websites will now have access to a live sports scoreboard on the local station's homepage customized for that particular market. The Sports Network's content, stories and live updates will be supported by each television station's broadcast and broadband video sports updates creating a very unique and powerfully informative local sports portal.

"Viacom and CBS have chosen to accommodate the local user; the visitor that wants to know how his team is doing first and foremost," said Mickey Charles, President and CEO of The Sports Network. "We are able to provide them with the exact information that they are looking for the minute that they log on to the website."

"With each of our stations' sports video reports and updates integrated into their website's sports section, The Sports Network's content will help create a well rounded, real-time updated, rich media, sports section with original content customized for each of our local markets," said Jonathan Leess, President & General Manager, Viacom Television Stations Digital Media Group. "Their unique ability to tailor each of their sports feeds for every one of our markets brings great value to our local consumers whether they're fans of the Golden Gophers in Minneapolis or the New York Yankees."

The group plans to re-launch websites for all of its CBS stations, including wjz.com (Baltimore) the week of July 25 and cbsnewyork.com (New York) on August 8. The station websites in Salt Lake City (kutv.com), Minneapolis (wcco.com), Denver (cbs4denver.com), San Francisco (cbs5.com) and most recently, Chicago (cbs2chicago.com), have already launched. In total, 17 CBS stations will re-launch their websites in 2005, followed by UPN stations in 2006.

About The Viacom Television Stations Group

The Viacom Television Stations Group consists of 40 stations, including 21 CBS, 16 UPN and three stations not affiliated with major networks.

About The Sports Network

The Sports Network is the nation's foremost international real-time sports wire service, furnishing a plethora of content on a 24/7 basis using state-of- the-art technology. www.sportsnetwork.com is one of the most accessed web sites on the Internet and TSN currently brands sports pages for over 500 sites while furnishing satellite transmitted data and online transmission to a host of organizations domestically and internationally.

Source: The Sports Network

CONTACT: Dana McClintock, VTSG, +1-212-975-1077, dlmcclintock@cbs.com,
or Maureen Galeone, The Sports Network, +1-215-441-8444,
Maureen@sportsnetwork.com

Web site: http://www.sportsnetwork.com/

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