Rush Limbaugh Leads the Race Against Liberal Talkers in Cleveland, Dallas, Minneapolis, and Houston

Rush Limbaugh Leads the Race Against Liberal Talkers in Cleveland, Dallas, Minneapolis, and Houston

- Numbers Don't Lie -

LOS ANGELES, July 28 /PRNewswire/ -- Mr. Rush Limbaugh continues to consistently beat liberal talkers, according to the Arbitron Spring 2005 ratings survey for Cleveland, Dallas, Minneapolis, and Houston. In Cleveland, Mr. Limbaugh's Persons 12+ audience is twice the size of Mr. Jerry Springer's audience and four times its size for Adults 25-54. In addition, The Rush Limbaugh Show is #1 in its timeslot for Persons 12+. Heard Monday through Friday on WTAM-AM from noon - 3 p.m., The Rush Limbaugh Show scored, among Persons 12+, a 10.1 share with an average quarter-hour audience of 38,000 listeners. Among Adults 25-54, he has an 8.9 share with an average quarter- hour audience of 19,800 listeners. Mr. Springer, who airs at a different time on the same station, has a Persons 12+ share of 4.5 with an average quarter- hour audience of 16,300 listeners. With Adults 25-54, he has a 2.3 share with an average quarter-hour audience of 4,800 listeners. Mr. Al Franken and Mr. Ed Schultz do not air in this market.

ARBITRON NUMBERS FOR CLEVELAND:

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Persons 12+) (Persons 12+) persons 12+)

Rush Limbaugh 10.1 38,000 1
Jerry Springer 4.5 16,300 6

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Adults 25-54) (Adults 25-54) adults 25-54)

Rush Limbaugh 8.9 19,800 2
Jerry Springer 2.3 4,800 17

The Rush Limbaugh Show, heard Monday through Friday from noon - 3 p.m. on WBAP-AM in Dallas, is the #1 radio show in the timeslot for Persons 12+. Mr. Limbaugh's Persons 12+ audience is nine times larger than Mr. Franken's audience. For Adults 25-54, Mr. Limbaugh's audience is nearly six times larger than Mr. Franken's. In addition, Mr. Limbaugh's audience is greater than Mr. Springer's audience by 12 times for Persons 12+ and eight times for Adults 25-54. Mr. Schultz does not have an affiliate in this market. Mr. Limbaugh scored a Persons 12+ share of 6.5 with an average quarter-hour audience of 61,600. Among Adults 25-54, he holds a 4.4 share with an average quarter-hour audience of 26,200 listeners. Mr. Franken, who airs at the same time on KXEB-AM, scored among Persons 12+ a 0.7 share with an average quarter- hour audience of 6,800 listeners. Among Adults 25-54, his share is again 0.7 with an average quarter-hour audience of 4,500 listeners.

ARBITRON NUMBERS FOR DALLAS:

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Persons 12+) (Persons 12+) persons 12+)

Rush Limbaugh 6.5 61,600 1
Al Franken 0.7 6,800 38
Jerry Springer 0.5 5,000 42

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Adults 25-54) (Adults 25-54) adults 25-54)

Rush Limbaugh 4.4 26,200 4
Al Franken 0.7 4,500 35
Jerry Springer 0.5 3,200 40

In Minneapolis, The Rush Limbaugh Show is heard Monday through Friday on KSTP-AM from noon to 3 p.m. and scored a Persons 12+ share of 5.4 with an average quarter-hour audience of 29,200 listeners. Among Adults 25-54, he has a 4.3 share with an average quarter-hour audience of 14,100 listeners. Mr. Franken, who airs at a different time on KTNF-AM, scored among Persons 12+ a 2.6 share with an average quarter-hour audience of 13,700 listeners. Among Adults 25-54, his share is 2.9 with an average quarter-hour audience of 9,400 listeners. For Persons 12+, Mr. Limbaugh has twice the audience as Mr. Franken. Mr. Springer does not have an affiliate in this market.

ARBITRON NUMBERS FOR MINNEAPOLIS:

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Persons 12+) (Persons 12+) persons 12+)

Rush Limbaugh 5.4 29,200 6
Al Franken 2.6 13,700 18
Ed Schultz 0.9 5,100 24

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Adults 25-54) (Adults 25-54) adults 25-54)

Rush Limbaugh 4.3 14,100 11
Al Franken 2.9 9,400 13
Ed Schultz 1.3 4,200 21

In Houston, The Rush Limbaugh Show is #2 in its timeslot for Persons 12+. Heard Monday through Friday on KPRC-AM from 11 a.m. - 2 p.m., The Rush Limbaugh Show scored, among Persons 12+, a 5.7 share with an average quarter- hour audience of 51,100 listeners. Among Adults 25-54, he has a 4.4 share with an average quarter-hour audience of 24,200 listeners. Mr. Schultz, who airs at a different time on a different station, has a Persons 12+ share of 5.5 with an average quarter-hour audience of 22,600 listeners. With Adults 25-54, he has a 4.4 share with an average quarter-hour audience of 9,000 listeners. Mr. Franken and Mr. Springer do not air in this market.

ARBITRON NUMBERS FOR HOUSTON:
Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Persons 12+) (Persons 12+) persons 12+)

Rush Limbaugh 5.7 51,100 2
Ed Schultz 5.5 22,600 5

Avg. Rank (all AM/FM
Host Share Quarter Hour programming-
(Adults 25-54) (Adults 25-54) adults 25-54)

Rush Limbaugh 4.4 24,200 4
Ed Schultz 4.4 9,000 5

In Tampa, the three liberal talkers previously mentioned do not have affiliates in the market. However, The Rush Limbaugh Show, heard Monday through Friday from noon to 3 p.m. on WFLA-AM is #1 in its timeslot for Persons 12+ and #2 for Adults 25-54. Overall, Mr. Limbaugh's Adult 25-54 audience is up 25 percent from one year ago.

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts.

Source: Premiere Radio Networks

CONTACT: Amir Forester of Premiere Radio Networks, +1-818-461-5404

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