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Friday, July 29, 2005

Rush Limbaugh Leads the Race Against Liberal Talkers in Atlanta and Miami

Rush Limbaugh Leads the Race Against Liberal Talkers in Atlanta and Miami

- Numbers Don't Lie -

LOS ANGELES, July 29 /PRNewswire/ -- The Arbitron Spring 2005 ratings survey for Atlanta and Miami again demonstrates Mr. Limbaugh's lead in the ratings game against liberal talkers. In Atlanta, Mr. Limbaugh's Persons 12+ audience is five times the size of Mr. Franken's audience and is four times its size for Adults 25-54. Heard Monday through Friday on WGST-AM from noon-3 p.m., The Rush Limbaugh Show scored, among Persons 12+, a 5.4 share with an average quarter-hour audience of 40,600 listeners. Among Adults 25-54, he has a 4.2 share with an average quarter-hour audience of 19,700 listeners. Mr. Franken, who airs at the same time on WWAA-AM, has a Persons 12+ share of 1.1 with an average quarter-hour audience of 8,000 listeners. With Adults 25-54, he has a 1.0 share with an average quarter-hour audience of 4,900 listeners. In addition, Mr. Limbaugh's audience is seven times greater than Mr. Jerry Springer's audience for Persons 12+ and six times greater for Adults 25-54. Mr. Springer's show also airs on WWAA-AM. Mr. Ed Schultz does not have an affiliate in this market.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for Mr. Springer who broadcasts in a different timeslot:

Host Share Avg. Quarter Rank (all AM/FM
(Persons 12+) Hour programming --
(Persons 12+) persons 12+)

Rush Limbaugh 5.4 40,600 4
Al Franken 1.1 8,000 25
Jerry Springer 0.8 5,500 26

Host Share Avg. Quarter Rank (all AM/FM
(Adults 25-54) Hour programming --
(Adults 25-54) adults 25-54)

Rush Limbaugh 4.2 19,700 6
Al Franken 1.0 4,900 27
Jerry Springer 0.7 3,200 27

The Rush Limbaugh Show, heard Monday through Friday from noon - 3 p.m. on WIOD-AM in Miami, Mr. Limbaugh's audience is 30 percent larger than Mr. Franken's audience for Persons 12+ and he scored a 3.8 share in the same category, with an average quarter-hour audience of 29,300 listeners.

Among Adults 25-54, he holds a 3.0 share with an average quarter-hour audience of 12,600 listeners. Mr. Franken, who airs at the same time on WINZ-AM, scored among Persons 12+ a 2.9 share with an average quarter-hour audience of 22,500 listeners. Among Adults 25-54, his share is 2.6 with an average quarter-hour audience of 10,700 listeners.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for other liberal talkers who broadcast in a different timeslot:

Host Share Avg. Quarter Rank (all AM/FM
(Persons 12+) Hour programming --
(Persons 12+) persons 12+)

Rush Limbaugh 3.8 29,300 8
Al Franken 2.9 22,500 15
Ed Schultz 2.2 16,400 22
Jerry Springer 2.5 17,900 18

Host Share Avg. Quarter Rank (all AM/FM
(Adults 25-54) Hour programming --
(Adults 25-54) adults 25-54)

Rush Limbaugh 3.0 12,600 14
Al Franken 2.6 10,700 17
Ed Schultz 1.6 6,700 22
Jerry Springer 1.8 7,200 20

In Orlando, the three liberal talkers previously mentioned do not have affiliates in the market. However, The Rush Limbaugh Show, heard Monday through Friday from noon to 3 p.m. on WFLF-AM is, for Persons 12+, up 33 percent from the Winter Arbitron 2005 ratings survey and up 14 percent from one year ago.

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts.

Source: Premiere Radio Networks

CONTACT: Amir Forester of Premiere Radio Networks, +1-818-461-5404

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