Reveille LLC Announces Co-Production & Worldwide Distribution Deal With Swedish Television Company

Reveille LLC Announces Co-Production & Worldwide Distribution Deal With Swedish Television Company

New Reality TV Series Starring Female Video Gamers

BEVERLEY HILLS, California, July 6/PRNewswire/ -- Reveille LLC today announced a deal with the Swedish
Television Format Company Bringiton AB, to co-produce & distribute worldwide
PLAY US - a unique 12 week reality series starring the all girl video gaming
group 'Les Seules'. The group of five Swedish women are world 'e-sports'
leaders in a #1 online game, which is played by more than 70 million people
globally. Les Seules are already adored by legions of fans around the world
and are part of a new phenomenon of female professional gamers. The project
has been packaged and is represented by the William Morris Agency. Reveille
will now distribute PLAY US both domestically and internationally.

The PLAY US series is more about the dynamic human
relationships of gamers than the games themselves. Wherever the all-girl
group 'Les Seules' go, their fans are in hot pursuit. Last year, after
becoming world leaders for female players, 'Les Seules' received a barrage of
publicity in the US and worldwide, including coverage on CNN and appearance
on ABC's morning show. However, outside of the world of professional
e-sports, they are still relatively unknown. "The TV series PLAY US intends
to change all that", said Ben Silverman, CEO for Reveille and producer of
hits like The Office, The Biggest Loser and The Restaurant. "In a similar way
to making a band, the PLAY US series will take the girls to a totally new
level as they transform into the new rock stars of gaming. Les Seules have
all the girl power of the Spice Girls combined with all the competitive
attitude of professional athletes."

One important difference from previous shows in the reality
genre is that PLAY US is a reality series starring people doing what they
love. It presents an interesting way to get those who play video games
watching television. Audiences will be taken on an exhilarating journey as
Les Seules compete for stardom within the professional video gaming scene and
beyond. Just like a regular rock group, the girls plan to travel throughout
the United States aboard the PLAY US bus. From here, the girls will have to
navigate a minefield of not only intense gaming & promotional spin, but also
fierce rivalries between male & female gamers as everyone battles it out to
be the best!

The members of Les Seules are: Louise Thomsen, 24 (online name
Aurora) - the unofficial leader, Thelma Lundin, 21 (Queen) - the competitive
player, Sophie Bystrom, 21(Sophie) - the quiet one, Sofi Sandager, 18
(Zelena) - the party girl and Line Marie Haug, 22 (Miss Hyper) - the lively
one.

The PLAY US series further highlights the fact that according
to a recent survey by Entertainment Software Association, females account for
40% of the people who play video games. "If you thought that gaming was just
the domain of male teenagers, then get ready to be proved completely wrong",
said Martin Gisselman, Bringiton' s CEO and Executive Producer of PLAY US.
"With a gaming industry now worth an estimated 20 billion dollars, and gaming
tournaments offering hundreds of thousands of dollars in prize money,
professional gamers of both sexes command respect of millions of male and
female fans around the world and are definitely a force to be reckoned with."

On the nature of the deal between Reveille and Bringiton,
Chris Grant, Reveille Vice President of Intl. sales and creative affairs
added, "We are very excited to be working with Bringiton, one of the most
innovative new format developers on the global scene. We strongly believe in
this format and its potential to succeed far beyond the US market".

For interviews, videos, photos & more please visit the Play Us
website: www.playus.tv

Bringiton AB is a Swedish convergent media company, whose
Activities focus on the creation of TV formats as marketing entertainment
vehicles for brands across local and global platforms. www.bringiton.se

Reveille was launched in March 2002 by Ben Silverman, former
Head of International Packaging at the William Morris Agency, and leverages
its unique relationships with the world's top broadcasters and producers to
acquire, produce, and distribute innovative entertainment programming across
all television genres. Reveille is also the world leader in creating
integrated marketing opportunities for leading advertisers while developing
alternative financing paradigms. Reveille series include: "The Office" (NBC);
"The Biggest Loser" (NBC); "Blow Out" (Bravo); "Nashville Star" (USA); "Meet
Mr. Mom" (NBC); "30 Days" (FX); "Date My Mom" (MTV); "The Restaurant" (NBC);
and "The Club" (Spike) just to name a few. Reveille maintains offices in Los
Angeles and New York.

The William Morris Agency is the largest and most diversified
talent and literary agency in the world. www.wma.com

Source: Reveille LLC and Bringiton AB

For more information, please contact: Hans Schiff, Vice President, William Morris Agency, Phone +1-(310)-859-4245. Steve Webster, CMPR (on behalf of Reveille), Phone +1-(310)-426-9900. Martin Gisselman, CEO, Bringiton AB, Phone +46-8-50636120, Cell +46-70-777-8184 Christine Kullgren, Public Relations for Bringiton AB, Phone +46-73-625-8491

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Profile: intent