PRN and the Weather Channel Team Up to Keep Wal-Mart Shoppers Informed Through the Wal-Mart TV Network During Hurricane Dennis

PRN and the Weather Channel Team Up to Keep Wal-Mart Shoppers Informed Through the Wal-Mart TV Network During Hurricane Dennis

Wal-Mart In-Store TV Goes Live With The Weather Channel for Storm Watches

SAN FRANCISCO, July 8 /PRNewswire/ -- PRN Corporation announced today that Premier Retail Networks, Inc., its wholly owned subsidiary, has teamed up with The Weather Channel to provide live up-to-date weather coverage on the Wal-Mart Television Network. The Weather Channel began airing in 250 Wal-Mart stores in Florida and parts of Alabama, Georgia, Louisiana and Mississippi to track storm coverage of Hurricane Dennis.

The Weather Channel is keeping residents up-to-date with important hurricane status, including the direction of the storm, expected time of arrival, and strength of the storm while they are visiting Wal-Mart preparing for the storm. PRN will continue to change coverage to follow the storm path providing weather updates.

Troy Steiner, Wal-Mart Senior Media Director, commented, "As the 'store of the community,' we're always concerned about the well-being of our associates and customers and this is a way to use the Network to provide important information. Our policy is to switch over the Wal-Mart TV Network to live feeds from other media sources during events that affect national matters of safety and emergencies to ensure that everyone has the information they need. Our customers and associates are preparing for Hurricane Dennis during the hours and days leading up to the storm, and we believe that keeping as many people informed, as best we can, with up-to-date information provided by The Weather Channel is the right thing to do for everyone."

Tom Sebastian, SVP of Programming for PRN commented, "PRN is very pleased that we are able to work along side The Weather Channel and Wal-Mart to bring this important information to so many people in Florida, Alabama, Georgia, Louisiana and Mississippi."

"We are happy to work with PRN to provide our extensive weather tracking coverage and preparation advice," commented Kathleen Lane, vice president, public information, The Weather Channel. "The Wal-Mart TV network provides an invaluable tool surrounding Hurricane Dennis, reaching many people in harm's way with critical and time-sensitive news. With Wal-Mart TV, shoppers will be able to receive storm updates while away from their homes and shelters that may be essential to their safety and well-being," Kathleen added.

About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in over 87 million U.S. households. Its Web site, weather.com, attracts 27 million users each month and is currently ranked the 11th most popular Web site by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 8 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband services, interactive television applications and wireless weather products. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held Media Company.

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, Ralphs, SAM'S CLUB, Sears, Shaw's, ShopRite, Star Market, and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 180 million times each month by consumers in retail stores. PRN's headquarters are in San Francisco, California. For more information, please visit http://www.prn.com/ .

Source: PRN Corporation

CONTACT: Genet Garamendi, +1-415-808-9167, or Genet_Garamendi@prn.com,
or Erica Pettit, +1-212-850-5614, or epettit@fd-us.com, or Evan Smith, CFA,
+1-212-850-5606, or esmith@fd-us.com, all of Premier Retail Networks

Web site: http://www.prn.com/

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